About the Demand Generation Manager position

Gravyty is looking for a Demand Generation Manager to join our growing team. The Demand Generation Manager is responsible for driving Gravyty’s efforts to grow new customer acquisition across its various market segments. This role will directly align with Marketing leadership by building and executing campaigns and programs designed to generate new qualified leads, nurture prospects into sales opportunities, close high-value accounts, and drive more Gravyty users. Gravyty has a culture of winning, and our ideal candidates are marketers who love to compete and find ways to produce. You will own top-of-funnel digital content and mid-funnel lead nurturing to ensure consistent and quality handoffs to sales reps. If you have a track record of successfully managing and driving campaigns in a high-growth SaaS organization, then we want to talk with you.

Demand Generation Manager Responsibilities

  • Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI; use data to make real-time adjustments and proactively identify trends and opportunities.
  • Identify barriers to lead gen and solve them
  • Develop, execute, and optimize targeted campaigns in HubSpot
  • Develop and execute multi-channel campaigns and programs to generate leads and acquire target accounts (emails, webinars, direct mail, digital ads, etc.)
  • Evolve our marketing strategies by leveraging the latest marketing technologies, industry best-practices, and experimentation
  • Segment and prioritize targets and personas across Gravyty’s verticals
  • Strategize with Marketing and Sales to create effective lead generation programs and campaigns across various channels that increase the marketing and pipelines

Demand Generation Manager Requirements

Minimum of 5+ years of experience in B2B SaaS marketing

Advanced proficiency in HubSpot CRM and marketing automation, Zoom (webinars and meetings), Google Analytics, and LinkedIn Ads

Ability to closely align Marketing activity with Sales, Customer Success, and executive leadership

Excellent verbal and writing skills

A portfolio of lead generation results and a proven track record with online advertising, inbound marketing, email, and social media marketing programs

Strong problem-solving strategies, including navigating ambiguity, analyzing data into actionable strategies, and initiative to dig into unfamiliar tools and processes

Bachelor's degree