Donor engagement + growth in times of crisis: Lessons from Gleaners Food Bank of Indiana and the Greater Chicago Food Depository

Despite the devastating effects of COVID-19, many nonprofits were met with an encouraging silver lining—a rise in donations.

Taking full advantage of long-term donor engagement strategies, Gleaners Food Bank of Indiana and the Greater Chicago Food Depository shifted their focus to create meaningful relationships with these newfound supporters.

In this case study, you will learn actionable tips from these organizations on how to maximize donor engagement and growth during a crisis and beyond.

• Plan before you act: Make a realistic long-term donor stewardship plan
• Adopt a tiered approach: Differentiate stewardship for long-term vs new donors
• Focus on education: Educate donors on your activities to increase loyalty
• And more!