Using PeerPal from Gravyty for school admissions

Archer School for Girls is one of the top schools in Los Angeles. Archer uses PeerPal from Gravyty to leverage parents as ambassadors for admission at scale. Their goal is to amplify word-of-mouth marketing, create authentic communication between prospective families and the wider Archer family.

Key takeaways:

  • Deciding to make a change during covid from physical to digital admission strategy
  • Research phase tips
  • Gaining actionable insights from prospective families’ experience
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