Fundraising playbook: Mid-level giving

Mid-level donors represent huge pipeline opportunities. However, few fundraisers can sufficiently focus their attention on stewarding these potential future major gift donors because their existing donor portfolio requires acute attention.

Use this playbook to:

• Develop a sustainable mid-level donor strategy, no matter your team’s size
• Make mid-level giving a strong component of your organization’s overall fundraising strategy
• Understand tools needed to build pipeline