Playbook for personalized video messaging

Learn how to create a personalized video messaging strategy

So much of what makes us human has been stripped out of digital communication. In a digital world, it’s critical to the success of an organization’s fundraising program to spark a human connection with its prospects.

In this playbook, “Personalized video messaging for fundraising,” you will learn how to:

• Create and maintain a personalized video strategy for your digital fundraising program
• Stay engaged with donors to increase donor retention
• Measure program success and return on investment