The fundraiser’s guide to video messaging

Success in fundraising relies on achieving a personalized and human level of connection, perhaps more than any other industry. In an era of robocalls, texting and mass marketing,  donors need to feel emotionally connected to your organization and its mission in order to give, and continue giving.

Personalized video messaging helps fundraisers cut through the noise and develop a one-to-one relationship with each donor.

In this guide:

• Stats that prove the effectiveness of video messaging in fundraising
• How and when to engage donors with video
• 7 best practices for donor videos
• Ways to measure the impact of a video program