10 Ways Admissions offices can use personalized video
10 Ideas to help you stand our with personalized video
Admissions offices have their work cut out for them. With an abundance of options, prospective students now expect to be courted in a unique way. It’s no surprise that Admissions offices are feeling the pressure to stand out.
Gratavid from Gravyty is here to help. Here are a few personalized video ideas for Admissions offices.
We’ve all experienced an awkward first date. “I’ll meet you at the clock. I’m wearing a red shirt.”
Stop the nonsense. Send a pre-visit personalized video introducing yourself, admissions officers and/or tour guides. A personalized video will make your prospect feel welcomed, relieve pre-visit nerves and skip the awkward introduction.
Post-visit thank you videos
Thank campus visitors with a personalized video from the tour guide, teachers, coaches, staff, and friends they met along the way.
Here is a great example from All Saints’ Episcopal School school that includes the history teacher, dean of students, volleyball coach and head of school.
Mix in personalized videos with generic ones. Your head of school can’t thank each visitor personally, but with Gratavid—you can.
You’ve qualified a prospect, had a great visit, coached them through the admissions, and now it’s time to tell the student they’ve been accepted!
Now the reality kicks in. What other schools are you competing against? Personalized video is a great way to stand out and truly show what makes your school unique.
For more inspiration, read How an Admissions office got a 70% click-through rate with personal video emails.
Similar to #3, except this time notify students if they have been awarded a specific scholarship. Include testimonials from past scholarship recipients and more information about the scholarship. One bonus is Gratavid makes it easy to include call-to-action buttons as the next steps. You can drive the prospect down the funnel with buttons such as “Next steps” and “Learn more” which link to your scholarship landing page.
See this great example from Marian University.
Use video to provide a virtual tour of campus, buildings and facilities. Your virtual tour might be a highly produced video from your marketing team, but add a quick personalized video to the front to make the prospect feel like it was made just for them.
Highlight current students
The ability to collect videos via email and text is one of Gratavid’s greatest features. Use the video request feature to collect videos from current students asking them to share their experience about a specific degree, scholarship or program.
The students mean a lot to us as well as their journey as they navigate the college search process. We are very aware of how stressful it can be, and we are glad to be able to connect face-to-face, even when we can’t be in the same room.Alex Kees, Milligan University Admissions
Use the Gratavid video request feature to collect video testimonials from alumni sharing their experiences. Create a video bank from alumni in your top recruited cities, and then pair alumni with a prospect from the same city.
“Day in the life” videos
Give the prospective student a true feel for what it would be like to be a student for a day. Highlight their major, the dorm, the student union, the classroom and all of those places that make your school unique.
Answer common questions from applicants
Show your applicants you truly hear their questions by responding with a personalized video. Have an expert on your team answer the most common questions, and just add your personalized video at the front. Include links to FAQ and other material directly on your Gratavid landing pages.
The hard work is done. You’ve done a great job stewarding your prospects throughout the admissions process and the first week of school is finally here! Send a personalized video to all your new students welcoming them to the school. Include videos from your staff, directions on where to park and meet in the morning and include links making sure your students have completed all their tasks.
We love that Gratavid brings the human connection without making our students feel like another name on a spreadsheet. The overall Gratavid experience has been revolutionary for our admissions team.Danny Curtin, Director of Admission
Ready to add a personal touch to your admissions process with personalized video messaging? Schedule your free consultation today.