About us

Our story is your story

The leading provider of purpose-driven technology, we are composed of Graduway, Advance, Raise, PeerPal, Gratavid and Community.

Our ecosystem of products puts you at the center of your community so you can engage and fundraise authentically, personally and with relevance.

About Gravyty

Our mission

  • We believe in providing simplified and impactful technology to nonprofits, organizations, universities, K12/independent schools and corporations by accelerating your mission and putting you at the center of your network.
  • Because helping you fulfill your purpose is what gives us ours.
The Gravyty difference

The Gravyty difference

  • We are experts—not only in technology but in the industry. Gravyty’s team is built from industry experts who have been in your shoes.
  • Our ecosystem was built with pain points in mind and allows you to nurture, cultivate and mobilize your organization—because we shouldn’t talk to people like a line item on a spreadsheet.
  • We provide a dedicated team to work with you throughout the implementation and onboarding process, offering comprehensive support, customer webinars and ongoing professional development.

Core Values

Gravyty is a force for good;
at work, in our local communities and through our purpose-driven technology.

We look after one another, act like owners, cherish our diversity and partner with our customers.
Because helping them fulfill their purpose is what gives us ours.

Our Purpose

We are a force for good

  • We believe in the power of purpose-driven technology to transform our customers’ missions.
  • We strive to be the leading provider of such technology in the markets that we serve.
  • We are committed to our own social responsibility and doing good in our local communities.
Our culture

We look after one another

  • We celebrate our achievements and life milestones.
  • We support one another when times get tough.
  • We cherish our diversity; we are committed to supporting a diverse, inclusive and accessible environment and encourage Gravyteers to bring their authentic selves to work.
  • We believe mental and physical health and wellness are important factors to drive our professional success and emphasize these inside and outside the workplace.
Our people

We act like owners of the company

  • We are a high performing team with a clear focus.
  • We promote from within.
  • We are “can-do” people and focus on moving the needle.
  • We do the right thing with transparency and integrity.
Our approach

We are partners

  • We deliver on our customers’ core challenges and provide strategic, simplified solutions.
  • We believe that our relationships with customers are personal and for life.
  • We make our customers shine.
  • We welcome and respect our competition; it makes us better at what we do.

Our timeline


Company is launched by Dr. Marcel Cohen and his son Daniel Closes first investment round for $1.1 million


Signs 50th client Inaugural Graduway Leaders Summit held at University of Oxford


Signs 100th client Inaugural Graduway Leaders Summit held at UCLA Awarded ‘Blackbaud Technology Partner of the Year’


Signs 200th client Graduway expands to its 40th country Graduway CEO Daniel Cohen publishes ‘The Alumni Revolution’


Signs 500th client Graduway Leaders Summit held three times at Oxford, Los Angeles and Boston Closes $2 million of growth investment Graduway CEO Daniel Cohen publishes ‘Alumni Therapy’


Signs 800th client Graduway Leaders Summit held six times at Melbourne, Hong Kong, Fort-Worth, Toronto, Boston and Oxford Closes $12.7 million of growth investment Acquires IntroMaps, CampusTap and VineUp


Signs 1,000th client Enters strategic partnership with EverTrue Closes $60 million of growth investment Hires its 100th employee


Signs 2,000th client Opens US headquarters in Seattle Acquires Snap! Advance (previously Amplo)


Acquires PeerPal Graduway CEO Daniel Cohen publishes ‘The Career Revolution’


Graduway + Gravyty (First Draft) merges Graduway + Gravyty (First Draft) + Gratavid merge Launch of new Gravyty – your force for good
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