Advance + Raise: A match made in fundraising heaven

Fundraising has evolved significantly over the years, and technology has played a crucial role in this evolution. Today, fundraising professionals need cutting-edge tools that can help them maximize their efforts, reach more donors, and raise more funds to support their organization’s mission. Advance and Raise are two such tools that are widely used in both nonprofit and education fundraising. As you already know, Advance helps organizations streamline their fundraising operations especially during Giving Days and special crowdfunding campaigns, while Raise is an AI-powered fundraising platform that enables organizations to engage more donors on a personal level. When used in tandem, Advance and Raise creates a powerful synergy that can supercharge fundraising efforts and yield remarkable results.


As Director of Enterprise Sales at Gravyty, I have had the opportunity to work closely with fundraising teams in the fields of Nonprofits and Education, particularly with big universities and colleges that are using Advance for their Giving Days. Through my experience, I have witnessed the transformative power of combining Advance with Raise, an AI-powered fundraising platform which is also a part of the Gravyty ecosystem of products. In this blog post, I will provide insightful information on how Advance clients can benefit from using Raise, and how they can effectively leverage Raise to supercharge their fundraising efforts. 

How can Advance clients benefit from using Raise?

Advance clients can reap several benefits from using Raise. One of the key benefits is the ability to enhance donor engagement. Raise’s AI-powered platform analyzes vast amounts of data to help fundraisers prioritize personalized engagement, allowing organizations to tailor their communication to individual preferences and interests at scale. This level of personalization can significantly enhance donor engagement and increase the chances of securing major gifts.

Another benefit of using Raise is the ability to automate routine tasks, like recording interactions into the database. Raise’s AI technology can automatically capture outgoing emails into the CRM, eliminating the need for manual entry. This not only saves time but also ensures that organizations have accurate and up-to-date donor information at their fingertips.

Furthermore, Raise’s platform offers advanced analytics and reporting capabilities that provide organizations with valuable insights into donor behavior and giving patterns. These insights can help organizations make data-driven decisions, refine their fundraising strategies, and optimize their outreach efforts.

How to use Raise effectively to pursue major gifts

Raise is equipped with sophisticated AI algorithms that analyze your data to prompt you to reach out to prospects with the highest likelihood of making major gifts. This can save you precious time and resources by allowing you to focus your efforts on the most promising prospects, thereby increasing your chances of securing major gifts.

The platform also offers comprehensive donor profiles, complete with giving history, engagement data, and other relevant data points, which can help you tailor your solicitation strategies based on each donor’s preferences and interests. This level of personalization can significantly enhance your outreach efforts and increase the likelihood of major gift success.

Enhance your major gift fundraising workflow

Moreover, Raise offers robust prospect management features that can streamline your major gift fundraising workflow. The platform enables you to track donor interactions, set reminders, and manage tasks, all within a single, user-friendly interface. This can help you stay organized and focused on your fundraising goals, ensuring that no prospect falls through the cracks. Additionally, Raise allows you to collaborate with your team and share important information, such as donor notes and activity updates. This can facilitate communication and coordination among team members, leading to more effective fundraising efforts and better outcomes.

Unparalleled donor engagement features reporting and analytics tools

Raise also offers a range of donor engagement features that can help you build meaningful relationships with your prospects and cultivate their support for major gifts. The platform enables you to track and manage donor interactions across multiple touchpoints, such as phone calls, emails, and video engagement. This allows you to gain insights into donor preferences, interests, and motivations, which can inform your solicitation strategies and help you tailor your messaging accordingly.

Raise, AI-powered fundraising platform that fundraisers love

Here are several key benefits that fundraisers can gain by using Raise, setting it apart from other AI-powered fundraising tools…

Personalized Donor Interactions
Raise’s AI algorithms analyze donor data in real-time, allowing fundraisers to conduct personalized outreach with messaging that resonates with individual donors at scale, leading to more effective and engaging communication.

User-Friendly Interface
Raise boasts an intuitive user interface that is easy to navigate, making it convenient for fundraisers to use and integrate into their existing workflow, saving time and effort.

Seamless CRM Integration
Raise integrates seamlessly with popular CRM platforms, ensuring smooth data transfer and enabling fundraisers to leverage existing donor information and insights for more targeted fundraising strategies.

Proactive Fundraising Approach
Raise goes beyond traditional fundraising tools by proactively identifying potential major gift prospects and providing actionable insights to fundraisers, empowering them to take strategic and timely actions to maximize fundraising opportunities.

Enhanced Fundraising Optimization
With Raise, fundraisers can optimize their fundraising efforts by leveraging AI-driven insights, data-driven decision-making, and proactive prospect identification, leading to more efficient and effective fundraising campaigns.

Stronger Donor Relationships
By utilizing Raise’s personalized and proactive approach, fundraisers can build stronger relationships with donors, foster donor loyalty, and cultivate long-term partnerships, leading to increased donor retention and higher lifetime value.

Wrapping up

Raise offers fundraisers a unique set of benefits, including personalized donor interactions, user-friendly interface, seamless CRM integration, proactive fundraising approach, enhanced fundraising optimization, and stronger donor relationships, making it a standout choice among AI-powered fundraising tools. 

With customers across the education and nonprofit sectors, Raise prides itself on enabling its clients to manage 4x the donor base, giving them more time to handle the other areas in their fundraising strategy.

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