6 easy ways nonprofits use Gratavid to create unforgettable donor experiences

It’s no secret that donor preferences and expectations are evolving. It’s getting more difficult to cut through the noise to them in personal ways that truly make an impact, while also doing this at scale to hit your pipeline and fundraising goals. Using a video messaging tool like Gratavid is designed to help you do just that: connect with and steward donors in ways that surprise and delight them enough to come back around a second time (and for years to come!)

Explore the ways six inspiring nonprofit organizations and charities use Gratavid to create unforgettable experiences for their valued supporters.

Ronald McDonald House Charities of Michiana recognizes golf outing sponsors with a friendly face

Aaron Charles, Director of Marketing (and self-proclaimed “one-main marketing team”) at RMHC of Michiana, had a problem to solve when it came to donor stewardship. He needed a way to connect with donors outside of just the solicitation and thank-you. 

He saw an opportunity in their annual golf outing, and got creative. He asked the title sponsor to record a quick Gratavid video thanking donors for their continued support. Then, the team printed signage with QR codes for golf outing attendees to snap and watch the personal video. This resulted in a deeper connection to the cause these donors have given their resources and time to, building lifelong relationships.

STEP Denver shows — not just tells — the impact of donors’ gifts

Megan Shay, CFRE, Executive Director of STEP Denver – a men’s residential recovery program – wanted to show the value of each and every donor’s gift. She recognized that the best way to do that would be from sharing messages recorded from the residents themselves. 

She turned to Gratavid for impactful, human-centric video messaging. She uses the tool to send one video a month from a resident to that month’s donors. And the messages are a resounding success. 

According to Megan, responses from donors who receive the Gratavids are a great testament to why this platform is so important. Some of the most meaningful responses the team has received from the video messages:

• “Having men give personal thank-yous and giving donors the opportunity to respond. It’s beneficial on so many levels. Y’all continue to impress me!”
• “Thank you for your sincere video message recorded for me. I watch it every few days. It means so much you let me know, personally, your experiences at STEP Denver. Your entire message confirms that my donation is providing for you.”

The tool has proven to be a game-changer when it comes to STEP Denver’s donor relations strategy, building an authentic, two-way relationship between the donor community and the residents who benefit most from their generosity.

Saving Grace NWA seamlessly tracks donor actions with CRM integration

All nonprofit professionals know, managing clean donor data is a tricky part of the job. Often, you juggle multiple platforms and vendors, and might be forced to manually upload email lists to run a campaign.

Not with Gratavid. Kamber Henson, Director of Development at Saving Grace NWA appreciates the easy integration with multiple donor CRMs, including their own – Bloomerang. With Gratavid, you can seamlessly connect with leading CRMs like Raiser’s Edge NXT, Bloomerang, Virtuous and Salesforce so that donor records are always up to date.

Mercy Multiplied uses video to connect with a worldwide donor base

Kerri Naber, Senior Development Manager at Mercy Multiplied realized that traditional forms of donor outreach like mail, email and phone calls weren’t quite resonating anymore with the organization’s global donor base. 

They started using Gratavid to boost engagement and outreach performance metrics. Immediately, the team saw a difference – and a resurgence in donor appreciation. Mercy Multiplied now uses personal video messages to show impact, give testimonies, and give donors a behind-the-scenes look into their organization.

And donors agree. The fundraising team continues to get heartfelt responses from donors who now feel more connected than ever to the cause. 

Ronald McDonald House Charities of Southern Arizona welcomes first-time donors and volunteers

It’s hard to know how to make a great first impression, especially with new donors! Kate Jensen, President & CEO of RMHC Southern Arizona seized the opportunity to welcome new donors to their community as well as volunteers with easy-to-create yet meaningful video messages. 

Kate appreciates how tailored the team can be in their videos to donors, mentioning their specific gifts in the message. She also sees value in donors’ responses, highlighting the impact the videos make on donor affinity. 

Crossover CUPS Mission creates unexpected & special moments

Standing out in a crowded space isn’t easy for nonprofits. Donors are bombarded daily with solicitations from brands and organizations, forced to sift through endless content. 

Brett Rice, Director of Operations of Crossover CUPS Mission needed a way to delight and inspire donors to keep coming back. He turned to Gratavid to create unforgettable experiences for their donor base. 

One anecdote proves the effectiveness of their strategy. One specific donor gives each month, so they send him a thank-you video each month. The team can see from the metrics that he opens it over and over again, emphasizing the authentic value these video messages bring to each and every donor.

Interested in seeing Gratavid for yourself? Get a demo today.