GivingTuesday 2024: Gravyty-powered organizations raised $13.4 million, exceeding 2023 donation dollars by over 16%

Nothing is more powerful than a community that rallies together for a shared purpose. Case in point was 2024’s GivingTuesday, which generated a record-breaking $3.6 billion in donations in the US alone. Even more impressive, the record donations represent a 16% increase over 2023 amidst ongoing societal challenges and economic uncertainty.

Asha Curran, GivingTuesday’s Chief Executive Officer, summed up the success of the day:

“In a world that can feel increasingly divided, we’re seeing people unite through simple acts of kindness that have profound ripple effects.”

Asha Curran

GivingTuesday

GivingTuesday 2024 in the US, by the numbers

  • Total dollars donated: $3.6 billion
  • Total participants: 36.1 million
  • Participants who made financial contributions: 18.5 million
  • Participants who gave goods: 12.9 million
  • Participants who volunteered: 9.2 million
  • Participants who spoke about causes: 16.6 million

All metrics improved over 2023, with the largest increase in donations of goods – 32% more people gave goods this year than in 2023. 

Gravyty partners raised $2 million more than 2023 in support of their organizations — in lockstep with global GivingTuesday giving trends

Organizations that leveraged Gravyty giving sites for their GivingTuesday campaigns saw virtually the exact same increase in dollars raised as all GivingTuesday participating organizations collectively, raising over 16% more dollars than in 2023. 

83 Gravyty partners ranging from higher education institutions, K-12 schools and nonprofit organizations hosted GivingTuesday campaigns on December 3rd, raising a combined total of $13.4 million dollars in donations from 26,600+ donations. On average, organizations drove 266 unique donors to support their causes. One school raised upwards of $2.9 million on a single day from more than 4,000 donations.

“GivingTuesday is a powerful reminder of what’s possible when communities come together around a shared purpose. At Gravyty, we’re incredibly proud to empower our partners with the tools to amplify their impact, and the results speak for themselves—raising $13.4 million, a 16.8% increase over 2023. 

These outcomes showcase not only the generosity of donors but also the dedication of the organizations we serve to drive meaningful change. We’re honored to play a part in their success.“

Jay Kuhlman,

CEO, Gravyty

Gravyty-powered GivingTuesday campaign results

  • 83 Gravyty partners
  • $13.4 million dollars in donations, 16.8% increase from 2023
  • 26,600+ donations
  • 266 unique donors per campaign, on average
  • $48,900+ dollars raised per campaign, on average
Gravyty GivingTuesday 2024 statistics

How did these inspiring organizations achieve such incredible results? Here’s a spotlight on a few of our partners’ GivingTuesday campaigns. 

Boston College High School exceeded their donor goal by over 24%

With a goal of 600 donors on GivingTuesday, Boston College High School, a private, Jesuit, Catholic school for boys in grades 7-12 in Boston, MA, exceeded that number by almost 25%, inspiring 747 donors to give generously to their GivingTuesday campaign. Ultimately, the advancement team raised over $234,000 – an increase of 43% over their 2023 campaign! 

A few key elements of their campaign helped drive these outcomes:

  • Integrated video messaging – to maximize their reach through multiple channels and personalized asks.
  • Community outreach – They targeted all members of their community for Giving Tuesday.
  • Friendly competition – Leveraged multiple matching challenges focusing on driving participation for specific decades, alumni, and current parents. Some matches unlocked dollars, others class prizes.
  • Gamification – In addition to Matching Tiles, they also used Alumni Class Year class and Current Parent Class year leaderboards along with heatmap and donor wall.
  • Expanding areas of support – Instead of offering one area of support, this GivingTuesday they offered six areas a donor could support including Areas of Greatest Need, Arts, Athletics, Global Education, Faith and Justice, and Financial Aid.

University of California Division of Agriculture and Natural Resources “thrilled” about their giving day results

UC Division of Agriculture and Natural Resources, which includes a network of local Cooperative Extension sites, seventeen statewide programs and institutes, and nine research and extension centers, made a strong impact with their GivingTuesday campaign.

The team worked collaboratively with their Gravyty success partner to build a seamless giving site that got results:

  • Over $100,000 raised by 628 donors in support of 379 funds across multiple programs and counties in California.
  • Created dedicated landing pages for each of their 17 programs to highlight and showcase their impact. 
  • Elevated their giving experience by utilizing 24-hour countdown, program-specific landing pages and leaderboards, and targeted matching gifts to maximize impact. 
“Launching a new giving platform just in time for a global 24-hour giving day was a daunting undertaking, especially for an organization with a fund structure as complex as ours. However, our Gravyty success partner led us through each decision as we custom built our platform, and was patient and responsive with every step. We look forward to adding even more robust features for our next campaign!”

Emily Delk, Director of Annual Giving and Donor Stewardship

UC Agriculture and Natural Resources

Ultimately, UC Agriculture and Natural Resources raised over $100,000 from 705 gifts through the Gravyty platforms. 

Chaminade High School raised almost a half million dollars, surpassing their donation goal

Chaminade High School, a private Catholic school in Long Island, NY, leveraged GivingTuesday to run a giving campaign they named Torch Fund Tuesday. With a goal of 2,000 gifts, the school’s fundraising team collaborated with Gravyty to build a fully branded, seamless giving day site. 

By gamifying the giving experience with features like matching gifts, leaderboards and various funds to which donors could choose to direct their gift, Chaminade HS raised over $438,400 and exceeded their donation goal with 2,070 gifts. 

An impressive 42% of their total donations – and $274k! – came from alumni:

“Our goal of 2,000 gifts was ambitious, but achievable. By fostering a culture of philanthropy and leveraging the competitive spirit of our alumni with matching gifts and leaderboards, we successfully rallied our community and exceeded expectations.”

Craig Pinto, Director of Annual Giving

Chaminade High School

Let Gravyty power your next record-breaking giving day

Results of GivingTuesday 2024 are representative of a massive shift in fundraising. With trends like recurring gifts, digital-first and mobile giving, and donor advised funds shaping philanthropy, it’s clear that fundraising organizations are poised for a fruitful year ahead if they lay the groundwork with the right tools, team and technology. 

In a Nonprofit Pro article, the CEO of Bloomerang – a nonprofit donor management software – highlights the power of technology in powering mission-driven organizations now and going forward: “This incredible success demonstrates the undeniable power of technology to drive fundraising outcomes, even amidst economic uncertainty.”

Want to achieve the same levels of fundraising success with your next giving day? We’re here to help. Gravyty’s digital fundraising platform empowers your organization to scale your giving day with a seamless, personalized and modern digital fundraising experience. Get started today.

More Posts