Gravyty vs. EverTrue: Finding the best donor engagement platform
It can be exhausting to be a modern fundraiser: donors’ rising expectations are requiring hyper-personalized experiences while fundraising teams are under-resourced and short-staffed. Fundraising teams need a solution that makes it easier to build meaningful donor relationships at scale, while streamlining operations and saving fundraisers time.
With multiple donor engagement platforms available, choosing the right one can impact engagement, retention, and fundraising success.
Gravyty’s AI-powered donor engagement software and EverTrue are two popular options—but which one is better equipped to help you build and scale your donor experience strategy?
In this blog, we’ll cover the key differences between Gravyty and EverTrue. At the most basic level, Gravyty’s AI-powered donor engagement platform offers:
- Smart travel planning
- AI-powered donor insights
- Multi-channel engagement including SMS and video
- Donation predictions
Get a demo to see how Gravyty can help you prioritize top donors, raise more money and save time.
What we cover:
- Comparison chart of Gravyty vs. EverTrue
- AI-powered donor engagement
- Fundraising operations and planning
- Communication and engagement
- Integration & workflow management
- Why Gravyty is the best platform for donor engagement
- How to get started
Key differences between Gravyty and EverTrue
Gravyty and EverTrue both offer capabilities that can aid in scalable, data-driven donor engagement. But they each provide unique features and benefits:
|
Feature |
Gravyty |
EverTrue |
|---|---|---|
|
📩 AI-powered outreach |
Best-in-class AI outreach and automation – AI drafts personalized emails for donor outreach based on CRM donor data, prioritizes outreach, and prompts fundraisers for follow-ups. |
AI email drafts & prospect summaries – Allows AI to create an email draft to reach out to someone in your portfolio, and uses AI to summarize a constituent’s profile and create a short bio. |
|
🎁 Gift predictions |
AI-predicted gifts – Recommends and prioritizes donors in portfolios based on predicted gift amounts and dates. |
Donor Potential Score (DPS) rating – Gauges the strength of a donor’s giving history but is not predictive or AI-powered |
|
✈️ Travel planning |
Proactive, AI-assisted travel plans – Uses AI to proactively recommend donor trips to maximize travel outcomes for major gift officers. Integrates with Yelp to make recommendations of places to meet. |
Manual trip planning – Tools to manually create trips and itineraries. |
|
📊 Email analytics |
Granular, data-driven insights – Users get detailed breakdowns of email engagement including open rates, responses and behavior tracking. |
No email analytics |
|
💬 Texting/SMS |
AI-powered SMS messaging – Automates donor outreach via personalized two-way texting. |
No built-in SMS – Requires third-party tools. |
|
📹 Video messaging |
Seamless video outreach – Integrates with Gratavid video messaging for personalized outreach. |
Video messaging – via Thankview, but no integration or automation. |
|
💰 Portfolio management |
Automated outreach – Automates donor outreach across email and video messaging once portfolio is set up. |
Manual outreach – User has to manually set up portfolio and outreach cadence. |
|
🤝 Donor pipeline development |
Proactive pipeline growth – Gravyty’s AI identifies, prioritizes and provides potential donors automatically. |
Pipeline tools – Users can use information within the Signal platform to find “next best” prospects. |
|
🌐 CRM integration |
Seamless integration – Connects with RE NXT, Salesforce, and other CRMs for frictionless workflows. |
Blackbaud-centric CRM support |
|
🔄 Automated donor stewardship |
AI-powered donor retention – Automates touchpoints, personalized follow-ups, and re-engagement prompts. |
Automated cadences – Users can set up cadences and get suggested next steps. |
|
🙋 Support & customer success |
Dedicated account managers, strategic consulting and world-class support – High-touch support with expert guidance, including former fundraising industry professionals who have been in your shoes. |
Good support |
|
🚀 Onboarding |
Fast and hassle-free onboarding – Get onboarded in ~8-10 weeks. |
Slower onboarding – Onboarding can take 6 months or more. |
Gravyty vs. EverTrue: AI-powered donor engagement
Automation helps fundraising teams be more efficient, leading to stronger donor retention and increased donations.
Gravyty uses AI-driven automation to personalize outreach, suggest next-best actions, and help fundraisers build deeper donor relationships with minimal manual effort.
Quinn Anderson
Director of Advancement Information Systems, Boise State University
EverTrue, on the other hand, offers engagement tracking and segmentation but lacks automated, AI-driven personalization and decision-making support.
How Wake Forest University secured a six-figure gift from a previously unassigned donor with Gravyty
With an alumni population of more than 81,000, it was challenging for Wake Forest fundraisers to engage meaningfully with their prospective donor base. Sending out generalized mass communications resulted in poor engagement and return on investment.
With the help of Gravyty’s AI-powered fundraiser enablement solution, the team was able to identify previously unassigned donors, unlocking further donations and continued giving opportunities, with one team member securing a $120,000 gift from a previously unassigned donor within their portfolio. See their story →
Gravyty vs. EverTrue: Fundraising operations & planning
Proactive insights and automated recommendations are critical in building data-backed frontline fundraising strategies.
Gravyty provides predictive analytics to help fundraisers prioritize high-value donors, automate tasks, and optimize workflows.
While EverTrue offers donor insights and prospect identification, it requires manual follow-up and action by fundraisers.
Gravyty vs. EverTrue: Communication & engagement
Multi-channel engagement ensures consistent, high-touch donor communication, helping organizations grow relationships and retain more donors over time.
Gravyty uses AI-powered email automation, automated and personalized video messaging, two-way texting, and CRM insights to grow and nurture donor relationships at scale.
EverTrue tracks alumni and donor interactions through social listening but does not automate multi-channel outreach.
Gravyty vs. EverTrue: Integration & workflow management
Cross-platform integration ensures that fundraising teams have real-time, actionable donor insights, reducing manual data entry and inefficiencies.
Gravyty seamlessly integrates with Salesforce, Blackbaud, Microsoft Dynamics, and other top CRMs to centralize donor data and streamline workflows.
EverTrue primarily integrates with Blackbaud and education-focused CRMs like Ellucian, limiting its flexibility outside of higher ed.
Why Gravyty is the best platform for donor engagement
There’s no doubt that EverTrue and Gravyty both offer great donor engagement and fundraising capabilities. But Gravyty goes above and beyond to help organizations not only hyper-personalize their donor journeys, but scale and sustain them even across 1,000+ donor portfolios.
Glen Peck
SVP of Technology and Business Intelligence, The Lustgarten Foundation
Gravyty goes beyond traditional donor management by delivering proactive AI-powered insights and actionable recommendations, so fundraisers can engage the right donors at the right time with confidence.
Unlike EverTrue, Gravyty doesn’t just surface data; it transforms insights into immediate, automated action with built-in tools like personalized video, text messaging, and smart outreach workflows. With Gravyty, organizations can scale donor engagement effortlessly, ensuring no opportunity for connection or giving falls through the cracks.
Choose Gravyty if:
- You need AI-powered automation to streamline donor outreach.
- You want personalized, proactive engagement without manual effort.
- Your team lacks bandwidth for hands-on donor management and would benefit from AI recommendations for outreach.
- You want quick, hassle-free onboarding that takes weeks instead of months.
Get started with Gravyty
If you’re looking for a comprehensive, AI-driven donor engagement solution that actively improves fundraising success, Gravyty is the clear choice. Fundraising organizations that want to increase efficiency, scale operations, and drive more donations will benefit most from Gravyty’s capabilities.
Book your custom demo today to get started.
