Raise from Gravyty vs. Momentum: Which donor engagement platform is right for you?
Your mission and causes are unique. Your relationships with donors are no different. Finding the right donor management software can be the difference between stagnant fundraising efforts and thriving, long-term engagement.
With so many donor engagement platforms available, choosing the right one for your organization starts with identifying and understanding which features will truly support your goals… and which ones will sit unused. Raise from Gravyty and Momentum are both viable options, but they take very different approaches to donor engagement and fundraising support.
Let’s break down what these platforms have in common, where they differ, and what they each do best. Whatever your key fundraising challenge is—automation, AI, insights, or donor growth—this side-by-side look will help you decide which solution best sets your team up for long-term success.
Get a demo to see how Raise from Gravyty can help you prioritize top donors, raise more money and save time.
What we cover:
- Key differences between Raise and Momentum
- How Raise helps orgs scale donor engagement and raise more with AI
- Side-by-side comparison: Raise from Gravyty vs. Momentum
- Why AI-driven fundraising matters
- Next steps
Key differences between Raise from Gravyty and Momentum
With many platforms available, making an informed choice starts with knowing exactly which features matter to you, and which will collect dust. Raise and Momentum are two leading options, each with distinct approaches.
Here are the key characteristics of Raise:
- AI that adapts to you – Raise’s AI learns and mirrors each fundraiser’s unique writing style, ensuring personalized outreach, while Momentum’s AI offers more generic engagement suggestions.
- Seamless email experience – Raise operates within your existing email client, eliminating the need for an extra dashboard, while Momentum requires users to log into a separate platform.
- Flexible for any fundraising team – Raise supports high-volume outreach and one-on-one donor engagement with adaptable tools, whereas Momentum is designed for teams with structured workflows.
- Seamless CRM and outreach integrations – Raise integrates with Salesforce, Blackbaud, and Gratavid for AI-powered email, video, and text outreach, while Momentum’s integrations are more limited.
- Smarter travel planning – Raise proactively suggests donor-rich locations for visits, while Momentum does not offer travel intelligence features.
How Raise helps orgs scale donor engagement and raise more with AI
Fundraising success is about using your often-limited resources as effectively as possible. Donor engagement software should streamline outreach and help your teams cultivate relationships. Gravyty uses AI-powered automation to enhance donor stewardship, improve retention, and boost fundraising strategies. With Raise, fundraisers can use smart, intuitive tools to help your team identify high-potential donors and optimize engagement.
By analyzing donor behavior and identifying the best times for outreach, Gravyty helps organizations find the right time to send the perfect message to engage supporters, strengthening those relationships and improving fundraising potential. By shifting the work of follow-up emails and reminders to automated AI solutions, fundraising teams can focus on building genuine relationships with donors rather than administrative work.
Another key advantage of Raise is its ability to help organizations proactively develop donor pipelines, ensuring they maintain a steady flow of engaged supporters over time—critical to a future-ready organization. By using predictive AI to identify donor giving trends, organizations can target the right donors with the right messaging at the right time, maximizing their fundraising potential.
Benefits of Raise for donor engagement
- AI-powered donor identification – Helps fundraising teams identify and prioritize high-potential donors.
- Automated personalized outreach – Enables fundraisers to send personalized donor communications directly from their email inbox, there’s no need to login into another platform
- Seamless CRM, fundraising and engagement tool integrations – Ensures donor tracking and engagement efforts are streamlined.
- Texting and video features – Enhances donor communications with personalized omnichannel solutions.
- AI-enhanced donor pipeline development – Allows organizations to strategically engage and cultivate donors for long-term support.
- Scalable donor engagement strategies – Tools that grow with your organization as you add portfolios and increase the size of your portfolios over time.
Raise from Gravyty: Ideal for teams focused on smarter donor engagement at scale
Fundraising teams that prioritize AI-powered outreach, community engagement, and donor pipeline development. Organizations that seek automation to scale fundraising efforts and enhance stewardship fundraising strategies will find Raise the ideal solution.
Quinn Anderson
Director of Advancement Information Systems, Boise State University
Momentum’s approach to donor engagement
- Robust donation tracking software – Provides real-time financial and donor insights.
- AI-powered identification & outreach – AI assistant creates donor plans and drafts emails.
- Centralized donor management – Organizes donor data and giving history.
- Custom reporting & analytics – Helps fundraising teams assess past performance.
- Detailed financial reporting – Offers comprehensive breakdowns of donor contributions and revenue sources.
Side-by-side comparison: Raise from Gravyty vs. Momentum
|
Feature |
Raise from Gravyty |
Momentum |
|---|---|---|
|
AI-powered donor identification |
✅ Yes AI proactively prompts fundraisers to surface the right donor at the right time. |
✅ Yes AI identifies high-potential donors. |
|
Donor portfolio segmentation |
✅ Yes Advanced segmentation tools that adapt to each fundraiser’s unique parameters set in the dashboard. Fundraisers are able to have multiple portfolios (based on goals, key constituencies and organizational priorities). |
❌ Limited Basic segmentation only. |
|
AI-expected gift predictions |
✅ Yes Gravyty uses advanced AI to predict potential gift amounts based on past donor behavior and engagement, helping fundraisers prioritize efforts. |
✅ Yes Momentum offers AI-driven gift predictions, including expected gift amounts and anticipated gift dates. |
|
Donor information management |
✅ Yes Offers a spreadsheet-style interface with sortable and filterable data based on last gift or action to ensure gift officers always stay on top of their portfolios. |
〰️ Limited Donor List provides a holistic view but lacks detailed interaction management like first draft requests. |
|
Travel planning for fundraisers |
✅ Yes Proactively recommends travel locations based on donor concentrations, maximizing efficiency for major gift officers. Raise can also pull travel reports custom to the user’s travel plans. Great for supporting regional travel and events. |
❌ No Momentum does not offer this feature. |
|
Weekly activity guide |
✅ Yes Provides a dynamic overview of weekly outreach activities, including follow-ups, birthdays, and stewardship tasks, keeping fundraisers organized and proactive. |
〰️ Limited Momentum offers a to-do list with daily emails highlighting high-priority actions as well as personalized outreach suggestions. |
|
AI-powered emails |
✅ Yes Gravyty’s AI can draft emails that match a user’s tone of voice. It also pulls data points to assist users in crafting a personal email and suggested meeting location and type. |
✅ Yes Momentum’s AI can draft emails that match a user’s tone of voice. |
|
Task management for donor engagement |
✅ Yes No need for rigid sequences, allowing list-free, flexible donor engagement. |
〰️ Limited Automates outreach but often relies on preset sequences for task management. |
|
Email analytics |
✅ Yes Managers and users are able to get detailed insights into email engagement, including open rates, responses, and behavior tracking. This helps to make informed plans for outreach based on engagement. |
❌ No Focuses more on overall performance tracking without detailed email analytics. |
|
Organization-wide stewardship |
✅ Yes Allows stewardship efforts to expand beyond assigned fundraisers, enabling organization-wide donor engagement with tailored communication triggers. |
❌ No Momentum limits outreach to only assigned fundraisers. |
|
CRM integrations |
✅ Yes Seamless integration with all CRMs and API integrations with Salesforce and RE NXT. |
〰️ Limited Limited to basic CRM integration. |
|
Automated video outreach |
✅ Yes Custom video reels can be recorded and uploaded in minutes for personalized donor outreach. |
❌ No Momentum does not offer a personalized video outreach solution. |
Raise from Gravyty empowers organizations with AI-driven automation, making donor engagement more efficient and scalable. Momentum is better suited for teams that prioritize structured tracking but might not be ready to consider scalability.
How Wake Forest University secured a six-figure gift from a previously unassigned donor with Raise from Gravyty
With an alumni population of more than 81,000, it was challenging for Wake Forest fundraisers to engage meaningfully with their prospective donor base. Sending out generalized mass communications resulted in poor engagement and return on investment.
With the help of Gravyty’s AI-powered fundraiser enablement solution, the team was able to identify previously unassigned donors, unlocking further donations and continued giving opportunities, with one team member securing a $120,000 gift from a previously unassigned donor within their portfolio. See their story →
Making the right choice: Raise from Gravyty vs. Momentum
Selecting the right donation software impacts donor engagement and fundraising success. While both Gravyty and Momentum provide essential donor management tools, they cater to different organizational needs.
Raise from Gravyty is the best choice for organizations seeking AI-powered outreach, digital fundraising automation, and scalable engagement strategies. By joining forces with of Ocelot and Ivy.ai, Gravyty continues to lead in AI-driven donor engagement.
Raise also touts a longer history with larger organizations and its integrations with Gravyty solutions like Gratavid—automated and personalized video messaging—and Advance, Gravyty’s digital giving platform.
Raise now also includes editable email templates and the ability to embed Advance’s everyday giving forms into emails. Everyday giving forms help extend annual giving to all year-round. On the flip side, Momentum is ideal for smaller teams that may not be focused on year-round giving.
Glen Peck
SVP of Technology and Business Intelligence, The Lustgarten Foundation
Why AI-driven fundraising matters
Organizations that don’t adapt quickly enough to the AI-driven landscape in donor outreach and stewardship risk falling behind. Nonprofits and educational institutions that innovate with efficiency-driven tech like AI for fundraising are in a better position to remain competitive and effective in building long-term donor relationships.
Organizations that leverage AI-powered solutions like Raise from Gravyty can increase donor retention rates, improve engagement efficiency, and enhance the overall donor experience.
A future-ready fundraising organization starts with smarter donor engagement tools
Choosing the right platform isn’t just about current features—it’s about preparing you and your organization for tomorrow. As donor expectations shift, the donation landscape changes, and digital engagement becomes the norm, organizations need more than data tracking or updated reporting. They need intelligent, proactive, scalable solutions that equip fundraising teams to be more strategic, more efficient, and more impactful at every stage of engagement.
For fundraising teams looking to improve donor pipeline development, optimize community engagement, and leverage AI-driven fundraising software, Gravyty offers the most future-ready, scalable solution.
Book your custom demo today to get started.
