From phones to portfolios: How St. Olaf modernized student outreach with Raise
Tired of phonathons that feel more like “donor fatigue marathons”? St. Olaf was, too. Rising costs, declining ROI, and endless phone calls that left alumni feeling like they only heard from their alma mater when money was on the line meant one thing: It was time for a change.
Instead of doubling down on a fading model, St. Olaf reimagined student outreach. With Raise, they gave student fundraisers their own portfolios of alumni to connect with. This transformation led to more authentic conversations, stronger alumni relationships, and Giving Day results that left mass emails in the dust.
In this webinar, you’ll hear directly from the St. Olaf team about:
- Why they switched from the traditional phonathon and what they did instead
- How they trained and empowered students to build real connections
- The surprising results (think 3x better Giving Day performance)
- What they’ve learned along the way
Whether you’re ready to sunset your own phonathon or just want fresh ideas for engaging younger alumni, this session will give you plenty to steal and adapt.
Save your seat and join the conversation!
Sylvia Vandever
Enterprise Customer Success Manager
Sara Eldridge
Director of Campaign Management and Annual Giving
Andrew Johnson
Student Outreach Manager, St. Olaf Fund