Leadership

Your system of support

Sevonne Eliyahu

President

Sevonne has over 15 years of sales and marketing experience and is well-versed in directing company strategy toward scaling customer benefit. Prior to Graduway, Sevonne was Director of Demand Gen at SimilarWeb and led LivePerson’s Account Management team. Sevonne also served as an Alumni Relations Consultant at Brandeis University.

Sevonne Eliyahu

President

David Whitefield

Chief Financial Officer

David is responsible for managing our finances, regulatory and data compliance, financial planning and strategy, HR and facilities. Prior to Graduway, David worked for NICE Systems (NASDAQ: NICE), Ernst & Young and PwC.

David Whitefield

Chief Financial Officer

Daniel Cohen

Founder

Daniel is recognized as a leading thinker, writer and speaker on alumni relations and mentoring and was recognized by LinkedIn as one of their Top Influencers in Education. Daniel is also the author of two books, ‘The Alumni Revolution’ and ‘Alumni Therapy’. Prior to Graduway, Daniel worked for Merck & Co. and Procter & Gamble.

Daniel Cohen

Founder

Asaf Shalom

Global VP Product

Asaf has over 20 years of experience in product and technological roles and leads our global portfolio vision to ensure our products meet and exceed our customers’ expectations.

Prior to Graduway, Asaf served as VP Product for TimeToKnow and BIScience, he also held various leadership positions at NICE Systems.

Asaf Shalom

Global VP Product

Janessa Goldberg

VP Business Operations

Janessa leads our Business Operations and Customer Care teams, ensuring we provide the best in class service. Janessa has a passion for transforming organizations by creating a data-driven, customer-centric business culture & ecosystem. Prior to Graduway, Janessa worked at several high-tech companies such as SimilarWeb and LivePerson.

Janessa Goldberg

VP Business Operations

Shahar Lazarovich

VP of Engineering

Shahar has more than 20 years of experience in various senior management roles in R&D and engineering with companies such as Verifone, NCR, LivePerson and others.
Shahar holds a B.Sc. Degree in computer science from Ben-Gurion University.

Shahar Lazarovich

VP of Engineering

Daniel Hillyer

VP Sales

Daniel Hillyer has over 10 years of sales and marketing experience. Prior to Graduway, Daniel worked in roles including leading Product Marketing and Sales Enablement at Amperity and was a Sales leader at SimilarWeb.

Danie Hillyer

VP Sales

KellyGene Hays

VP Marketing

KellyGene Hays (KG) is a seasoned marketing professional with 10+ years of experience and a proven track record for amplifying brand messages and developing a sustainable marketing organization.
She has experience working in the K12, Association and Nonprofit industries.

KellyGene Hays

VP Marketing

Sam Crowne

VP Account Management

Sam is a leader in Customer Success and heads our Account Management team focused on delivering our partner’s value and results.
Prior to Graduway, Sam started the CS team at Freightos and trained in CS in the Logistics & Shipping industry.

Sam Crowne

VP Account Management

Zoe Lilienthal

Director of HR

With over 9 years of recruiting, employee experience and professional development within the HR Field, Zoe is passionate about people and is responsible for leading gravyty’s people strategy through reinforcing company culture and providing ongoing HR support to the entire organization.

Zoe Lilienthal

Director of HR

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