How Villa Victoria raised twice as much on giving day year-over-year with Gravyty’s digital fundraising platform
Key stats
95%
of donors
95% of giving day donors gave through Villa Victoria’s giving day site powered by Gravyty
2
giving days
Villa Victoria runs two giving days per year through Gravyty
20%
of giving
Giving days accounted for 20 percent of total annual giving
About Villa Victoria Academy
Villa Victoria Academy is a private, Catholic, college preparatory school for girls in grades 6-12. Villa Victoria offers small class sizes, an award-winning theater program, championship athletic programs, and a superior academic program. Founded and operated by the Sisters of the Religious Teachers Filippini, Villa Victoria is dedicated to the education and empowerment of young women.
The challenge: Increasing giving day engagement with a one person team and limited budget
Villa Victoria Academy faced several challenges in their fundraising efforts. With one person managing both development and admissions budgets and execution, resources were strained. Additionally, their existing giving day platform did not reflect the school’s progress and forward-thinking vision. These issues were impeding the annual fund’s growth, as Villa Victoria had raised a similar amount for the annual fund for nearly ten years. Past campaigns primarily relied on costly and difficult-to-measure mailers, which were not impactful in driving greater engagement.
The solution: A polished and impactful platform with attentive service and support
To address these challenges, Villa Victoria Academy partnered with Gravyty to implement its engagement-enhancing digital fundraising platform. The Gravyty team played a crucial and collaborative role throughout the process, offering support before, during, and after giving day.
Colleen White,
Director of Admissions and Development, Villa Victoria Academy
With 95% of giving day donors interacting with the digital fundraising platform, Gravyty’s customizable and personalized capabilities allowed Villa Victoria to create themed giving days that were visually appealing and aligned with the school’s branding. The Gravyty platform not only facilitated the creation of a more polished and impactful giving site but also enhanced donor data management, thus supporting outreach efforts beyond giving day itself.
The outcome: Consecutive giving days that saw 2x the results
By working closely with the school’s staff, the Gravyty team prioritized a successful Giving Day at Villa Victoria and helped the institution double the dollars raised on their giving day year-over-year. Ninety-five percent of Giving Day dollars raised came through Gravyty’s digital giving platform, Advance, with funds raised doubling from $19,000 to $45,000 year-over-year.
Villa Victoria’s alumnae notices, too, and told staff the new giving day site was as robust and high-quality as their colleges’ giving days. Even better, nearly half of giving day donors gave again six months later, giving on both the spring and fall giving days.
Colleen White,
Director of Admissions and Development
Solution spotlight
Gravyty’s digital fundraising platform allows organizations to create fully customizable giving sites and crowdfunding campaigns, enhanced by top-tier texting, email, and video stewardship tools. Features such as retargeting campaigns, recurring giving options, employer matching gifts, donor-advised fund (DAF) payments, and transaction fee coverage are designed to maximize donor conversion across any device.
