The donor surge: How Wake Forest University surpassed Giving Day donor goals by 14%

How can you effectively reach out to an alumni population, of more than 80k strong and growing? 

Sending out generalized mass communications resulted in poor engagement and return on investment for the fundraising team at Wake Forest University. With the goal of meaningfully engaging a larger percentage of donors, Wake Forest took a revolutionary approach to reaching a diverse audience effectively through personalized messaging at scale. 

Download this case study to learn how Wake Forest University:

  • Exceeded their Giving Day donor goal by over 14%
  • Drove over six figures in new or increased giving
  • Leveraged new methods like video and AI to engage donors at scale, with proven results
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