Word-of-mouth, authenticity + diversity in admissions using PeerPal from Gravyty
Woodward Academy is an independent, co-educational college preparatory school for pre-kindergarten to 12th grade on two campuses within the Atlanta metropolitan area.
This case study covers Woodward’s ten pieces of advice around connecting prospective families with parent ambassadors who can authentically answer their questions to help them decide if their institution is right for their child.
In the case study, you will learn how to:
Amplify worth-of-mouth marketing
Achieve transparency and authenticity in school marketing
