2023 State of Donor Pipeline Development executive summary

The donor pipeline: It’s the system that brings new donors to your mission and stewards them to become more generous givers. A healthy pipeline is critical to reaching your fundraising goals. 

We surveyed over 160 anonymous fundraising professionals to understand their current donor pipeline development strategies, channels, goals, and challenges. The results produced a clear snapshot of the current state of pipeline development. In this summary, we’ll delve into the overall findings and next steps to optimize pipeline development in 2024 and beyond. 

Key takeaways:

  • What the donor pipeline is and how it differs from the donor pyramid
  • Survey overview and demographics 
  • Key insights of the current state of pipeline development, according to fundraisers
  • Next steps for an optimal 2024 pipeline development plan
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