Admission 101: A guide for admission departments

“We all in the marketing and communications area know that we can spend whatever we want on advertising but at the end of the day, it’s what our parents are saying about us when we are not in the room that is going to most influence a parent’s decision of whether to enroll in our school or not.” – Nija Meyer, Vice President of Enrollment Management at Woodward School

This guide will cover the steps to take on how to build a successful admissions department with the help of a strategic ambassador program.

Key takeaways:

  • What makes an admission department successful
  • Helping candidates make the right choice
  • How to maximize your word-of-mouth marketing
  • The impact of an ambassador program
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