Delbarton School’s admission process strives to deliver meaningful content to prospective families that is reliable but also relevant to their particular preferences.
Today’s customers are market-savvy and marketing-skeptical. The slick and polished marketing strategy may not be what will work in the next few years. The schools who manage to share “real” stories of first-hand experience of their school ambassadors will be the ones who win.
In this case study, Delbarton highlights:
The importance of authenticity in school marketing
How PeerPal from Gravyty contributes to their authentic marketing strategy
How to empower inquiring families to connect with school community members directly
Ways to provide inquiring parents access to the staff, students and parents
