Measuring alumni engagement: the definitive guide

In the world of alumni engagement, success rates have long been measured in bottom line dollars and cents raised. While funds raised and the conversion of alumni from “friends” to “donors” may be a goal of many alumni relations offices, it is by no means the only metric by which return on engagement can be measured.

In this guide, you will discover:

• Ways to measure your alumni relations program’s success
• Determine the ROI of your team’s tactics
• Prove the impact of alumni relations on fundraising