For fundraising leadership, onboarding new fundraisers can be a perplexing task. On one hand, you know that the average fundraiser takes 18-24 months to fully ramp up. On the other hand, you’re likely hiring them now because you need them to perform as soon as possible.
Leadership at SAFE knew that growing the team was vital to increasing fundraising revenue but didn’t want to wait to see the return.
Monica Martinez, Development Officer, Annual Giving and Donor Relations at The SAFE Alliance shares how their team is leveraging artificial intelligence to train new fundraisers and the results it yielded.
Martinez came from a background in managing programs for SAFE. However as the organization pivoted through COVID, a merger and staffing changes, her role transitioned to using her outreach skills towards fundraising.
AI fundraising for nonprofits
Martinez was hesitant to jump into fundraising at first. She considered it to be a complex discipline that required skills and training that only years of experience could provide. Despite her fears, Martinez was able to get to work right away reaching out to donors. In her own words:
We did our training. I was like, ‘This is exactly what I need,” because I really didn’t know where to start. This was my first introduction into fundraising and Raise from Gravyty really helped me know who to reach out to—and actually sent me messages on who to reach out to—and if I wasn’t able to that day, it would suggest it again the next day.Monica Martinez, Development Officer, Annual Giving & Donor Relations, The Safe Alliance
Hit the ground running with AI for fundraising
In the first 5 months of using Raise from Gravyty, the SAFE team was able to secure over $300,000 in new and increased giving from more than 200 donors. Monica personally secured over $170,000 from Raise-prompted outreach during that time with no prior fundraising experience.
Every nonprofit is unique, yet most have common fundraising challenges. Learn more about how Raise from Gravyty can transform your fundraising by acting as an extension of your fundraising team. Book your free consultation.