Setting a year-end fundraising goal is only the first step toward achieving results. To ensure success, you need a fundraising plan that details the steps you are going to take to get there. At the core of your fundraising efforts lie the people in your community—without whom you will be unable to raise the funds you need to carry out your mission. As such, your community and how well you connect with them and build relationships should be at the heart of any fundraising strategies you create. Donations integrations and community solutions in your tech stack are critical for carrying out a comprehensive end-of-year fundraising strategy.
This blog post will cover some ways to grow and expand an engaged community around your organization. We’ll also discuss technology that empowers you with community and donations integrations, making it easier for your organization to work towards attaining its end-of-year fundraising goals. For a deeper dive, check out our full case study here.
Creating a comprehensive fundraising strategy using donations integrations
A detailed, step-by-step fundraising strategy will ensure that you stay on track to achieve your goals. Share your strategy with everyone in your organization so that achieving your goals can be a team effort. While your exact strategy will differ depending on the goals and nature of your organization.
Here are some steps you can take:
- Review the performance of your existing and past fundraising campaigns
- Decide on your goals for the next campaign
- Select relevant technologies to help you
- Make a plan for thanking and stewarding donors
- Plot out your campaign roadmap
- Choose and track specific fundraising campaign KPIs
- Report on campaign success
Top tips to help you reach your year-end fundraising goals: How donations integrations can help
The seeds for your year-end fundraising goals must be planted as early in the year as possible. Every single interaction you have with donors and potential donors from January 1st onwards will influence whether you are able to achieve your goal or not. Remember that an engaged and happy donor who feels a genuine connection to your organization and the fundraisers they have contact with is much more likely to dig deep all year round (and at year-end) than one who has been effectively ignored until the year-end fundraising campaign rolls around.
Year-round engagement made easy with donations integrations
Here are some ways to engage donors throughout the year:
- Keep in regular contact – Whether it’s an official newsletter or a short update about some new initiative, send your donors regular messages so they remember you exist and have some idea of what you’re up to.
- Make sure your donor is informed – Make sure you write to your donors (or send a video update) every now and then so they know how things are going. Don’t ever wait until they have to chase you for information—this is a surefire way to lose their confidence!
- Send personalized messages – You’ve got a database, so use it! Even if you’re sending a donation request, make sure you get the wife and kids’ names in there (or some other personal detail) that shows you see the person you’re reaching out to as a real person. The more personal, the better.
- Say thank you promptly – If someone took the time to give you a donation, you must take the time to thank them promptly- ideally within 48 hours. Never let an opportunity to say thank you on time slip by.
- Acknowledge special occasions – Aside from the obvious birthday, anniversary, and seasonal greetings, keep a record of other important milestones in your donor’s lives so you can reach out more personally. Did they have a major achievement in their professional life, lose a loved one or win an award? Keep note of this information in your CRM and be sure to use it when reaching out so you can really up the ante in your relationship building.
Donors are people too, with their own preferences and proclivities. While some people care deeply about the state of the environment, others are more interested in solving world poverty issues or stamping out animal cruelty. Whatever projects and initiatives you run, it’s very likely that some of them will appeal more to certain donors than others. The more you tailor your donation requests to your donor’s interests and values, the more success you are likely to have in your fundraising campaigns.
Paying attention to the ways in which donors like to be contacted will also help you make each outreach attempt more powerful. If you know a donor hates the phone, don’t even go there. Send them lovely personalized emails instead and watch their appreciation soar. Use the data you’ve gathered about your community members to make sure that you deliver the right messages to the right people at the right time and in the right way.
Get a little help: Use technology wisely
We live in an age of technology where forward-thinking organizations are investing in tools to help them get their jobs done faster, more efficiently, and better than before. Dedicated fundraising tools can help your organization boost its fundraising capacity and achieve its year-end goals without necessarily hiring additional staff. The fundraising suite from Gravyty is ideally suited to nonprofits, healthcare organizations and corporations looking to boost their fundraising capacity and achieve their fundraising goals with greater ease and efficiency.
Here’s a quick breakdown of how the Gravyty fundraising suite can help:
AI-based fundraising tools like Raise are a boon for fundraisers looking to build strong personal relationships with donors without spending unnecessary hours on research and outreach activities. While effective donor stewardship is one of the most critical activities when it comes to successful fundraising, it is also one of the most difficult and time-consuming and, therefore, the one that many organizations fail to carry out effectively. Raise accesses your company’s CRM, plumbing it for the personal details that help lift your donor communications and make them warmer and more genuine.
Turn your donor database into a lively and engaged online community by adding your community members to a designated community platform. Use your platform to inform, inspire and offer your people the chance to be part of a community that shares their values and interests.
A video creation and curation platform that helps your organization reach out to donors in a more personal way. It’s not always possible to pick up the phone, but a personal video recorded by a prominent member of your organization (or recipient of a donation) can go a long way toward creating a meaningful bond with your community.
Things to consider when collecting donations digitally
Donations integrations play a crucial role in streamlining and maximizing your fundraising efforts. They allow you to seamlessly connect different platforms, systems, and tools, creating a more efficient and effective donation collection process. Here are three top ways integrations can help you collect donations digitally:
- Payment gateway integrations: Integrating with reliable payment gateways is essential for collecting online donations. Payment gateways act as a bridge between your website or fundraising platform and the financial institutions that process the transactions. By integrating with popular and trusted payment gateways, you provide your donors with a secure and seamless donation experience. It enables them to donate using various payment methods, such as credit cards, debit cards, digital wallets, or even cryptocurrencies. The integration ensures that the donation process is smooth, secure, and trustworthy, increasing the chances of conversion and maximizing your donation collection.
- CRM and donor management integrations: Customer Relationship Management (CRM) and donor management systems are vital for maintaining relationships with your donors, tracking their contributions, and analyzing your fundraising efforts. Integrating your donation platform or website with your CRM allows you to automatically sync donor information, including contact details, donation history, and engagement data. This integration enables you to streamline communication, personalize interactions, and nurture donor relationships effectively. By leveraging integrated CRM and donor management tools, you can implement targeted marketing campaigns, tailor your messaging to specific donor segments, and optimize your fundraising strategies for better results.
- Social media and email marketing integrations: Integrating your digital donation platform with social media and email marketing tools helps you reach a wider audience and engage with potential donors effectively. With social media integrations, you can promote your fundraising campaigns, share compelling stories, and leverage the power of social sharing to expand your reach. Integrating your email marketing software allows you to automate donation confirmation emails, send personalized thank-you messages, and nurture ongoing relationships with your donors. By combining the power of social media and email marketing with your donation platform, you can drive awareness, generate leads, and encourage recurring donations.
Reaching your year-end fundraising goals is no easy feat. It’s also key to achieving success in your year-round fundraising plan. Community engagement and fundraising technology can enable you to engage, solicit, thank and steward your donors, building lasting and loyal relationships. Leverage Gravyty’s community and donation platform to do this all in a scalable, personalized way.
Want to learn more? Book a consultation now.