Butler University raised 44% more giving day donations with personalized video messaging

Butler sought to boost donor stewardship by improving engagement with their community, including before, during and after its day of giving. The fundraising team wanted to promote the date through tailored video outreach at scale, share impact updates on the day itself, and send donor thank you outreach after the campaign was over. 

With the help of Gravyty, Butler fundraisers scaled video outreach through automation, sending one-to-one messages and connecting with donors more personally and effectively.

Download the case study to learn how they:

  • Raised a total of $653,000, including $272,000 in challenge funding from 2,594 gifts
  • Drove nearly 800 more gifts than the last day of giving (44% increase)
  • Raised over $150,000 more dollars, year over year
  • Sent video messages to 1,434 donors quickly and easily
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