The State of Advancement 2025: Key findings and what they mean for you
The advancement landscape is shifting fast. Alumni expect meaningful connections, donors demand personalized outreach, and teams face pressure to do more with less. At the same time, AI and new technologies are transforming engagement and fundraising.
In this webinar, we’ll share insights from Gravyty’s State of Advancement Report, which surveyed leaders across higher ed to reveal the trends, challenges, and opportunities shaping 2025 and beyond. You’ll walk away with a data-driven view of what’s working, where teams are struggling, and what’s next for alumni engagement, fundraising, and technology adoption.
We’ll cover:
- How alumni engagement tactics like events, Giving Days, and mentorship perform
- The biggest fundraising challenges advancement teams face today
- Where institutions see the greatest potential for AI and technology in the next 3–5 years
- The metrics that matter most for showing impact and making the case for resources
- Practical steps you can take to future-proof your advancement strategy heading into 2026
Join us for a conversation that connects the dots between industry trends and actionable strategies—helping your team engage alumni, strengthen donor pipelines, and achieve more with the resources you have.
Sylvia Vandever
Enterprise Customer Success Manager
Colleen Smith
Director of Customer Success
Justin Beck
Chief Executive Officer