Advance from Gravyty

Build and run giving days & year-round fundraising from one platform

Advance makes it easy to create and launch branded giving pages that engage donors and drive results in minutes.

Turn engagement into outcomes

average

donation

size through Advance


increase

in gifts

year over year


raised

through Advance in 2024

See Advance from Gravyty in action

Launch giving experiences that convert

Customize your giving day site and donation forms with branding, featured content, and calls to action that reflect your institution’s voice and goals.

Give donors an easy, engaging donation process

Streamline the giving process with embedded payments, recurring gift options, employer matching, and abandoned gift reminders that 
help boost conversion.

Stay secure and compliant, always

Advance meets the highest data protection standards, including SOC 2 Type II, PCI DSS, 
and GDPR so you and your donors can give 
with confidence.

Get noticed in inboxes with personalized video

Delight donors and boost engagement by adding authentic, one-to-one video messages to your campaigns powered by Gratavid.

Know what’s working with built-in analytics

Track campaign performance in real time with visual dashboards, customized reporting, and automated updates to keep teams aligned.

Turn supporters into campaign champions

Run ambassador programs that empower students, alumni, and parents to spread the word and amplify your reach with built-in tools for sharing and tracking.

The purpose-built fundraising platform for schools

Embedded
payments

to streamline the donation process 

Mobile
optimized

for frictionless giving

White-glove 
support

with a dedicated account manager and onboarding team

Real-time
data

to track giving performance, see trends & automate delivery.

Integrations

Advance FAQs

Advance includes dynamic leaderboards, progress trackers, and real-time campaign dashboards that update instantly as gifts are made. Donors can see live participation, class competitions, and campaign milestones, which creates momentum and social proof. 

These features turn giving days into interactive, community-driven experiences that inspire more alumni and supporters to give.

Advance is designed for fundraising teams of any size, from small advancement shops to large university development offices. Smaller teams benefit from built-in automation and templated campaigns, while larger teams use Advance to manage complex giving days, annual funds, and everyday online giving at scale. 

The platform streamlines the work, so even lean teams can launch professional, high-impact campaigns without needing extra staff or technical resources.

Both Advance and GiveCampus support higher education fundraising, but they take different approaches. 

Advance combines powerful, flexible giving forms, embedded payment processing, real-time analytics, and deep integration capabilities including seamless integrations with Graduway and Gratavid to help institutions raise more while doing less administrative work. 

While GiveCampus offers helpful tools for short-term campaigns, many institutions find GiveCampus more limiting for year-round engagement needs and more reliant on external payment processors, creating extra work for finance and advancement teams behind the scenes. Schools that want a comprehensive fundraising ecosystem choose Advance to increase participation and long-term alumni engagement. See the full comparison

Advance integrates directly with Salesforce, ensuring donor and gift data syncs seamlessly with your CRM. 

For institutions using other CRMs like Raiser’s Edge NXT or Slate, Advance supports data transfer through Importacular by Zeidman. This process allows teams to manually export donor action data – such as participation, interest, or digital interactions – from Advance and import it into their CRM. This flexibility ensures all giving activity is captured for accurate tracking and reporting.

Advance makes it easy to re-engage alumni who have gone quiet by creating engaging, gamified giving experiences through ambassador tools, leaderboards, and challenges. Campaigns can highlight impact stories, challenges, or giving day competitions to spark renewed participation. 

Plus, Advance integrates directly with Graduway, so advancement teams can embed giving forms and promote campaigns right inside their alumni networks in minutes. This seamless connection helps schools meet alumni where they are already engaged and drive more participation.

Ready to launch your next giving campaign?

Join 200+ institutions using Advance to create seamless donor experiences and raise more year-round and on giving day.