End-of-year reflections: Closing strong and setting up next year’s fundraising success

Fundraising blends strategy, creativity, and timing – and the end of the year is one of the best opportunities to evaluate performance and plan for a strong year ahead. As teams prepare for spring campaigns, giving days, and donor discovery, these resources offer clarity and inspiration.


Smart donor acquisition strategies for modern Advancement teams

Acquiring new donors is essential for sustainable growth. This guide covers:

  • Proven donor acquisition tactics
  • Ways to diversify your donor pool
  • How to optimize your pipeline heading into Q1

Explore donor acquisition strategies


What the best University Giving Days have in common

Top-performing giving days share similar characteristics:

  • Compelling storytelling
  • Peer-to-peer amplification
  • Strong ambassador programs
  • Clean, frictionless donation experiences

Learn what makes Giving Days work


Watch “Grade my Giving Day” on-demand

This webinar provides practical recommendations to help teams refine campaigns, improve participation, and replicate high-performing giving day strategies.

Watch the webinar


Fundraising case studies

UC San Diego – Tripling Donor Participation

Learn how simple improvements to donation forms dramatically increased giving.

Read the case study

Salt Lake Community College – Doubling Alumni Donors

SLCC used innovative engagement strategies to significantly grow alumni giving.

Read the case study


Looking ahead to 2026

Advancement success comes from consistent, meaningful donor engagement. Whether you’re building donor pipelines, perfecting your giving day strategy, or modernizing digital fundraising, now is the ideal moment to set the foundation.

Explore fundraising solutions


Fundraising can be complex, but you’re not alone. The resources above are designed to empower your team and simplify what’s next, helping you close the year strong and set the stage for a thriving 2026. Now, let’s make it happen!

Nizam Yusuf
Director of Product Marketing

FAQ

Q: What drives donor participation growth?
A: User-friendly giving forms, segmented outreach, and strong storytelling.