End-of-year reflections: Closing strong and setting up next year’s fundraising success

Fundraising blends strategy, creativity, and timing – and the end of the year is one of the best opportunities to evaluate performance and plan for a strong year ahead. As teams prepare for spring campaigns, giving days, and donor discovery, these resources offer clarity and inspiration.
Smart donor acquisition strategies for modern Advancement teams
Acquiring new donors is essential for sustainable growth. This guide covers:
- Proven donor acquisition tactics
- Ways to diversify your donor pool
- How to optimize your pipeline heading into Q1
Explore donor acquisition strategies
What the best University Giving Days have in common
Top-performing giving days share similar characteristics:
- Compelling storytelling
- Peer-to-peer amplification
- Strong ambassador programs
- Clean, frictionless donation experiences
Learn what makes Giving Days work
Watch “Grade my Giving Day” on-demand
This webinar provides practical recommendations to help teams refine campaigns, improve participation, and replicate high-performing giving day strategies.
Fundraising case studies
UC San Diego – Tripling Donor Participation
Learn how simple improvements to donation forms dramatically increased giving.
Salt Lake Community College – Doubling Alumni Donors
SLCC used innovative engagement strategies to significantly grow alumni giving.
Looking ahead to 2026
Advancement success comes from consistent, meaningful donor engagement. Whether you’re building donor pipelines, perfecting your giving day strategy, or modernizing digital fundraising, now is the ideal moment to set the foundation.
Explore fundraising solutions
- Donor Pipeline Development: Learn more
- Digital Fundraising: Learn more
Fundraising can be complex, but you’re not alone. The resources above are designed to empower your team and simplify what’s next, helping you close the year strong and set the stage for a thriving 2026. Now, let’s make it happen!
Nizam Yusuf
Director of Product Marketing
FAQ
Q: What drives donor participation growth?
A: User-friendly giving forms, segmented outreach, and strong storytelling.


