Acquiring donors is only the beginning. Building real relationships is what drives long-term impact.
This playbook walks you through a clear, 6-step strategy that helps fundraising teams connect with the right people, deliver relevant outreach, and guide donors from first gift to lifelong support.
Start building a stronger donor acquisition and stewardship plan with this simple, step-by-step approach.
You’ll learn:
A step-by-step breakdown of the full donor development cycle
How to move beyond transactional outreach with relationship-first strategies
Ideas to strengthen your donor engagement, donor acquisition, and stewardship efforts
Reflection prompts to help your team align around what works
