Grade my Giving Day: Make your campaign unskippable

Giving Days are high-stakes, high-visibility moments, and your digital donor experience is critical to its success. But what makes a Giving Day page actually convert? And does your site have what it takes?
In this session, our team does a candid (but kind!) review of real Giving Day sites submitted by institutions like yours. They spotlight what’s working well (design choices, storytelling, donation flows), call out what’s not, and share smart, actionable improvements you can take back to your own campaign.
What you’ll come away with:
- What great storytelling and branding actually look like on a Giving Day page
- How to simplify donation flows and drive more conversions
- Where many pages lose donors (and how to fix it fast)
- Creative ideas you can borrow for donor challenges, progress meters, and more
- Small design tweaks that can lead to big results
Whether you’re planning your first Giving Day or looking to optimize your next one, this session will deliver tangible takeaways from the good, the bad, and the almost-there.