A New Strategy That Paid Off: How Western Oregon University Rebuilt Giving Day

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Western Oregon University walked into their spring giving day with a new strategy, and walked out with more donors, more gifts, and more dollars than any giving day before it. And they didn’t even set  a dollar goal.

Rather than repeating last year’s playbook, WOU’s team rebuilt their giving day from the ground up: moving it to a better spot on the calendar, rallying campus around a single objective, and turning students, faculty, and even their mascot into an organic content machine.

Watch on-demand to hear from the WOU team behind the results and learn how they:

  • Chose the right moment on the calendar to maximize engagement
  • Built a “big gift” unlock that gave donors a shared goal to rally around
  • Structured ambassador training that turned participants into active fundraisers
  • Used organic social, texting, and personalized videos together to build momentum
  • Tracked and kept donors engaged before, during, and after the big day