Inside Giving Tuesday 2025: Timing, friction, and patterns

Please submit your organization email to access the webinar🍿

Giving Tuesday has become more than a single day of fundraising, it’s one of the clearest windows into donor behavior at scale. 

In this session, presented in partnership with The Chronicle of Philanthropy, the Gravyty team unpacked what Giving Tuesday 2025 revealed across 100+ nonprofit and institutional campaigns: when donors were most likely to give, where they dropped off, and which campaign structures and features drove follow-through.

Drawing on real performance data and live campaign patterns, we explored:

  • When giving activity peaked and how timing influenced donor completion
  • Where donors stalled in the giving journey
  • Which types of funds and campaigns performed strongest, and what they had in common
  • How simplicity, clarity, and identity influenced donor motivation
  • What these patterns signaled for upcoming Giving Days, spring campaigns, and 2026 planning

This session was designed for advancement and fundraising teams seeking practical, data-backed insights to improve conversion, reduce friction, and design giving experiences that align with how donors actually behave.

Watch the on-demand recording to walk away with clear takeaways you can apply to campaign timing, form design, messaging, and donor pathways before your next major giving moment.