Leaning into Digital First with Video
Institutions like yours use the power of video to tell stories and inform the public but don’t often consider using it to steward donors. We know that ongoing donor engagement helps retain donors and encourages increased giving, yet we are still very reliant on mailed appeals and emails to communicate with our most loyal supporters. Videos can help us diversify our methods of communication—and you don’t need a Hollywood-scale production budget to get started.
During this webinar, we will cover:
- What is digital first
- Why video and how you can do it
- Immediate action items