Proven tactics to turn new grads into lifelong alumni advocates

How are you welcoming new grads into your alumni network in a way that actually resonates and keeps them connected for years to come?
Take a look at how the University of Tennessee Alumni Association built a thriving, career-focused digital community across five campuses using Gravyty’s Graduway platform.
During this session, Becky Spaulding, Director of Alumni Career & Professional Development, and Rachel Margolin, Customer Success Manager at Gravyty, shared how UT engaged new grads, motivated alumni to give back as mentors, and got buy-in from departments across campus—growing their network to over 8,000 members in 30+ countries in just three years.
Whether you’re launching a new platform, growing adoption, or looking for creative ways to engage graduates, this one’s for you.
Watch to learn:
- Creative tactics to drive platform registrations, from swag to sign-ups at grad fairs
- The #1 most used feature of their alumni platform (it might surprise you!)
- Tips for engaging new grads during graduation season and beyond
- Real-world advice for working across silos with career services, chapters, and deans
- Lessons in growing (and sustaining!) adoption across a system of campuses