Showing Impact: The Power of Appreciation to Increase Donor Retention
Donor retention: It’s a critical component of sustainability and impact of your fundraising program. A good retention rate indicates strong, lasting relationships that result in more donations over time.
Harnessing the power of the “thank you” can be a game-changing strategy that leads to a measurable improvement in donor retention over time. And the best part? You can do this all with just a few tools and tactics to ultimately save – not add – time to your team’s plate.
In this session, presented in partnership with The Chronicle of Philanthropy, seasoned fundraising leaders shared the steps to thanking donors promptly and personally to generate sustainable impact. This session provided an actionable roadmap for strategically crafting innovative and effective ways to steward donors while showing gratitude—all year long.
Learn how to:
- Retain donors through personalized thank yous
- Efficiently use video to save staff time while showing gratitude
- Use AI-powered stewardship tools as a catalyst for relationship building and donor pipeline development