The State of Advancement 2025: Key findings and what they mean for you

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The advancement landscape is shifting fast. Alumni expect meaningful connections, donors demand personalized outreach, and teams face pressure to do more with less. At the same time, AI and new technologies are transforming engagement and fundraising.

In this webinar, we shared insights from Gravyty’s 2025 State of Advancement Report, which surveyed leaders across higher ed to reveal the trends, challenges, and opportunities shaping 2025 and beyond. You’ll walk away with a data-driven view of what’s working, where teams are struggling, and what’s next for alumni engagement, fundraising, and technology adoption.

We covered:

  • How alumni engagement tactics like events, Giving Days, and mentorship perform 
  • The biggest fundraising challenges advancement teams face today
  • Where institutions see the greatest potential for AI and technology in the next 3–5 years
  • The metrics that matter most for showing impact and making the case for resources
  • Practical steps you can take to future-proof your advancement strategy heading into 2026

Watch on-demand to connect the dots between industry trends and actionable strategies, and help your team engage alumni, strengthen donor pipelines, and achieve more with the resources you have.