What 76 Giving Days Taught Us: The 2026 Giving Day Benchmark Report

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Every Giving Day team asks the same questions: when to send, who to target, and where to focus their energy. To find the answers, Gravyty analyzed Giving Day results from 76 advancement organizations across higher ed, K-12, and affiliated foundations in 2026. Together they raised $120.7M, including $42.6M from nearly 169,000 online gifts.

In this on-demand webinar, Brandon Stec and Craig Batson, the analyst behind the report, have a candid, data-driven conversation about how donors really behave on Giving Day and what the most successful teams do differently.

Watch to learn:

  • Why small gifts matter most. 88% of online gifts were under $250, and more than half were made on a phone. See how to design for volume and mobile ease.
  • When donors actually give. Discover which days, hours, and pre-day windows capture the most gifts, so you can time your key sends.
  • Which format performs better. See how midnight-to-midnight and noon-to-noon campaigns compare on dollars raised and donor behavior.
  • How loyalty compounds. Repeat donors made up 17% of givers but drove 48% of dollars. Learn the stewardship moves that pay off in a single campaign.
  • Where ambassadors and directed giving fit. Find out how peer-to-peer expands your reach, and why donors increasingly give to specific programs over general funds.

Whether you’re preparing for Giving Tuesday, a spring Giving Day, or your next annual push, you’ll walk away with real benchmarks to measure against and practical strategies for raising more.