Webinar Wednesday, September 2nd 11:00 am PT | 2:00 pm ET

A New Strategy That Paid Off: How Western Oregon University Rebuilt Giving Day

Western Oregon University walked into their spring giving day with a new strategy, and walked out with more dollars raised than ever before. And they didn’t even set a dollar goal.

Rather than repeating last year’s playbook, WOU’s team rebuilt their giving day from the ground up: moving it to a better spot on the calendar, rallying campus around a single objective, and turning students, faculty, and even their mascot into an organic content machine.

Join us for a live conversation with the WOU team behind the results and learn how they:

• Chose the right moment on the calendar to maximize engagement
• Built a “big gift” unlock that gave donors a shared goal to rally around
• Structured ambassador training that turned participants into active fundraisers
• Used organic social, texting, and personalized videos together to build momentum
• Tracked and kept donors engaged before, during, and after the big day