Welcome to the Team: Matt Carlson and Ashley Jones Lee Join Gravyty Leadership
We’re excited to share some great news with our community: the Gravyty leadership team is growing with two outstanding additions. Matt Carlson is joining us as Chief Sales Officer, and Ashley Jones Lee as Chief Financial Offer, both effective immediately.
Why this matters
We’re working hard to expand our AI-powered virtual assistant capabilities across higher education, and these appointments reflect our commitment to sustainable growth and lasting customer impact. Matt and Ashley bring the kind of leadership Gravyty values: deep expertise in education technology, a people-first mindset, and a track record of driving meaningful results.
“Ashley and Matt are accomplished professionals in their fields who bring exactly the kind of leadership we value at Gravyty – deep experience in education technology, a strong sense of accountability, and a genuine focus on people,” said Justin Beck, our CEO. “As we establish Gravyty as the premier partner for AI-powered virtual assistant, fundraising and alumni engagement solutions in higher education, their leadership will help propel this journey forward for both our customers and our team.”
Meet Matt Carlson, Chief Sales Officer
Matt Carlson comes to Gravyty with over a decade of experience in EdTech, SaaS, and digital learning solutions. What sets him apart? He’s a former public educator who built his career around a simple principle: institutions deserve solutions that are practical, scalable, and aligned to real needs.
As CSO, Matt will lead our sales organization with a focus on:
- Driving accountable, sustainable growth
- Strengthening relationships with our institutional partners
- Building a customer-centric sales culture rooted in Gravyty’s mission
Matt has led teams across strategic sales, customer success, business development, and revenue operations. He’s known for his data-driven, people-first approach and his passion for developing future leaders.
Meet Ashley Jones Lee, Chief Financial Officer
Ashley Jones Lee is a tech-forward finance executive who specializes in transforming organizations for growth and profitability. She joins us from Uptempo, where as CFO she oversaw finance, legal, IT, and operations, guiding the company through successful funding rounds and strategic restructuring.
Ashley will oversee Gravyty’s financial and operational functions as CFO, ensuring we maintain growth and operation excellence as we continue to scale. Her expertise includes:
- Financial transformation and turnarounds
- M&A integration
- Building scalable financial and operational processes
Beyond the numbers, Ashley is recognized as being a people-centric leader with a strong commitment to mentorship and culture-building — both values that align with Gravyty’s approach.
What’s next for Gravyty
Our new leaders come at an exciting time. Gravy is continuing to unify student support, fundraising, alumni relations, and athlete engagement into a single AI-powered platform that will help higher ed institutions improve service delivery, strengthen relationships, and drive measurable outcomes across the student and donor lifecycle.
With Matt and Ashley on board, we’re well-positioned to support the 2,700+ education and nonprofit organizations that trust Gravyty to help them foster deeper connections, enhance engagement, and drive lasting impact.
Want more details on our leadership changes? Read the full press release.
Learn more about Gravyty’s AI-powered solutions.
