Donor Continuity Guide for Advancement Teams
Your campaigns are working: Giving Days hit their numbers, appeals close, and new donors keep coming in. Higher ed has the highest new-donor acquisition rate of any nonprofit sector, but those same donors convert to a second gift at the lowest rate of any sector. And most teams don’t have a repeatable way to follow up once the campaign ends.
The good news? Closing that gap doesn’t require more staff or time. With acquisition, prioritization, and stewardship tools working together, your institution can turn a first gift into a lasting relationship, automatically.
What’s inside:
- Why the donor continuity gap opens up, and what it’s costing your team
- Real results from institutions like Hopkins School, UC San Diego, and Old Dominion
- What each generation of donors actually expects, from Boomers to Gen Z
- A quick self-check to see where your own team’s outreach and stewardship stand
Download the free guide to see how a connected advancement suite turns one-time donors into lifelong advocates.
