From Participation to Pipeline

A guide for advancement teams using Advance

Acquisition is the part most advancement offices struggle with, and you’ve solved it. Your Giving Day, your crowdfunding, your everyday giving forms — that machinery works.

The question is: what happens the moment the campaign ends? A donor just gave for the first time or gave more than last year. Who decides whether that’s worth a call, a video, or nothing at all?

Inside: 

• The donor patterns already in your Advance data: who’s giving more than you’d expect, and who nobody is cultivating
• The next workflow: Giving Day → donor qualification → lasting relationship
• How Hopkins School, Wake Forest, and Butler built upon the Advance program they were already running
• 5 questions worth asking before you add anything