Webinar Thursday, July 16th 12:00 pm PT | 3:00 pm ET

How to Use AI-Powered Texting to Prevent Melt and Keep Students on Track

Summer melt doesn’t happen all at once. Students disengage gradually — a missed financial aid deadline here, an unanswered email there — until August arrives and they don’t enroll. The institutions closing that gap are the ones having real conversations: reaching students where they actually respond, capturing data along the way, and making sure no one falls through the cracks before fall semester starts.

In this session, we’ll break down how higher ed teams across departments are using AI-powered two-way texting to keep admitted students engaged, on track, and ready for fall without adding staff or manual effort.

What we’ll cover:

• When and why students disengage over the summer
• Why SMS outperforms email between May and August, and what the response rate data actually shows
• Example messages every institution should be sending from deposit through pre-arrival
• How two-way texting captures student responses and keeps your CRM data current
• The value of connecting SMS outreach to AI-powered tools so students can get answers and take action without leaving the conversation