Raising the bar: Streamlining major gift campaigns with Raise from Gravyty’s AI-Powered tools

Reesa Hinks

Helping organizations energize, mobilize, and strengthen their communities

As a Senior Director for Enterprise Solutions, I work closely with many fundraisers and their teams and have seen firsthand the impact of using Raise to empower and streamline their fundraising efforts. Using Raise will ensure reaching the right people at the right time with predictive AI fundraising software while personally engaging 4X more donors to scale outreach efforts all while saving time.

As a nonprofit organization or educational institution, fundraising is an essential part of achieving your mission. While every donation counts, major gifts can have a significant impact on your organization’s ability to make a difference in the world.

However, major gifts campaigns can be time-consuming and challenging to manage, especially when you’re working with limited resources and slim teams.

Fortunately, there is a solution: Raise from Gravyty. Raise is an AI-powered fundraising enablement platform that can help streamline major gifts campaigns. In this blog post we will explore how Raise can help your organization achieve greater success with AI-powered tools.

Prioritizing potential major donors

One of the biggest challenges of major gift campaigns is prioritizing potential major donors for outreach. Raise can help by analyzing your donor data and identifying individuals who are most likely to make a donation. This allows you to focus on those donors who are most likely to give.

How Raise can help schools and universities

“Most fundraisers hate cold outreach—it’s the slog of the job! Raise from Gravyty allows us to reduce that burden and concentrate more on the work we love- getting to know our donor community, learning their passions, and helping them make an impact where it matters to them.”
– Natalie Kimball Tessoun, Senior Director of Development, Major Gifts from NYU

Learn more about how NYU increased their donor engagement by 60% and raised $84,000 in additional donations within the first year of using Raise.

Automating communications

Once you have identified and prioritized your prospective major donors, the next step is to reach out to them. Raise can help by providing personalized, AI-generated messaging that you can use to connect with donors. This messaging is tailored to each individual donor based on their giving history and other factors, making it more effective than generic, one-size-fits-all messages.

How Raise can help nonprofits

“There are all these people out there that you’re not touching as the number of donors for each fundraiser grows. Raise from Gravyty gave us a way to make those contacts more consistent. We have a very high touch donor environment. With 20,000 donors, which we have now, we can’t reach all of them. With Raise, it gives us a way to make those contacts more consisten. It helps increase our productivity as fundraisers.”
– Tim Armour, President and CEO, Cure Alzheimer’s Fund
Learn how Cure Alzheimer’s Fund streamlined their donor engagement process and increased their annual fundraising revenue by $1.2M with Raise.

Tracking progress

Finally, it’s important to track your progress and make data-driven decisions about your outreach efforts. Raise provides detailed analytics and reporting tools that allow you to track your fundraising progress and make informed decisions about your outreach efforts. This ensures that you’re making the most of your resources and maximizing your impact.

Increased funding proposals – Arkansas State University

Raised in the first year – New York University

Acted as a workforce that was 2.6x its size- College of Charleston

Let’s wrap it up:

AI-powered tools like Raise are a game-changer for organizations looking to streamline their major gifts campaigns. By using technology to identify and prioritize potential donors, automate communications and track progress, organizations can save time and resources while achieving greater success in their fundraising efforts.

Major gifts campaigns are an essential part of fundraising, but they can be challenging to manage without the right tools. Raise is an AI-powered fundraising platform that can help streamline major gifts campaigns by: