AI + donor discovery

NYU’s experiences using Raise

NYU’s advancement team manages 30% of its 600,000-strong alumni pool. But NYU leadership saw an opportunity in the remaining 70% of their discovery and qualification stages. From prospect to donor, the most donor-centric journey is through personal engagement. That’s why NYU turned to Raise to scale their donor discovery.

In this case study, you will learn:

  • NYU’s challenge in targeting 70% of its 60,000 alumni for discovery and qualification stages
  • How they used Raise’s AI to create donor pools based on demographics and giving behavior
  • Raise’s impact on NYU’s entire donor pipeline
AI and donor discovery
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