AI + donor discovery
NYU’s experiences using Raise
NYU’s Development and Alumni Relations office managed 30% of their 600,000 alumni. Leadership saw an opportunity to qualify new donors and build a stronger pipeline in the remaining 70% of unmanaged prospects. To maximize advancement’s efforts and ensure donor touchpoints would have the greatest impact, NYU turned to Raise.
In this case study, you will learn:
- How NYU targeted 70% of its 600,000 alumni for discovery and qualification
- How they used Raise’s AI to prioritize donors in pools based on demographics and giving behavior
- Raise’s impact on NYU’s donor pipeline