AI + donor discovery
NYU’s experiences using Raise
NYU’s advancement team manages 30% of its 600,000-strong alumni pool. But NYU leadership saw an opportunity in the remaining 70% of their discovery and qualification stages. From prospect to donor, the most donor-centric journey is through personal engagement. That’s why NYU turned to Raise to scale their donor discovery.
In this case study, you will learn:
- NYU’s challenge in targeting 70% of its 60,000 alumni for discovery and qualification stages
- How they used Raise’s AI to create donor pools based on demographics and giving behavior
- Raise’s impact on NYU’s entire donor pipeline