AI + donor discovery

NYU’s experiences using Raise

NYU’s Development and Alumni Relations office managed 30% of their 600,000 alumni. Leadership saw an opportunity to qualify new donors and build a stronger pipeline in the remaining 70% of unmanaged prospects. To maximize advancement’s efforts and ensure donor touchpoints would have the greatest impact, NYU turned to Raise.

In this case study, you will learn:

• How NYU targeted 70% of its 600,000 alumni for discovery and qualification
• How they used Raise’s AI to prioritize donors in pools based on demographics and giving behavior
• Raise’s impact on NYU’s donor pipeline