Guides

2025 Donor Engagement & Pipeline Report

From shifts in donor preferences to the emergence of AI and automation that redefines the donor experience, the most agile fundraisers are consistently testing and optimizing their strategies to hit aggressive goals. 

To better understand the changing landscape, we asked 140+ fundraising professionals about their experience with donor engagement and pipeline development today. We compiled these remarkable insights into our second annual Donor Engagement & Pipeline Report.

Download the report to reveal:

  • Fundraisers’ toughest challenge they faced last year
  • The type of content resonating most with donors
  • The surprising engagement channel making a comeback
  • Tangible ways teams can work smarter together in 2025