Next-gen Phonathon

The now-standard approach to a personalized donor experience, the rising costs to hire student callers and shifts in both donor behavior are shaping the ways advancement teams approach traditional fundraising strategies like the phonathon.

In this guide, discover:

• The history and evolution of the traditional phonathon
• How to evolve your phonathon strategy to reach today’s donors
• Templates and samples for making the business case to evolve your strategy
• Success story of one higher education institution that used technology to transform their approach to the phonathon