Guides

The 2025 State of Alumni Engagement

For alumni engagement teams today, reaching and nurturing alumni relationships in new and impactful ways can be challenging. Shifts in alumni preferences, the rebound of in-person events, and an emergence of new technologies and AI have required teams to test, pivot, and refine their approaches.

To better understand this dynamic landscape, we gathered insights from more than 200 alumni engagement professionals. This report uncovers actionable insights to help guide more impactful alumni engagement programs. 

In this report:

  • The key challenges engagement teams are facing
  • Top performing strategies and tactics
  • Comparing engagement strategies versus what alumni say they want
  • How technology is transforming engagement
  • Key performance indicators to prove impact