What Students’ Self-Service Expectations Reveal About Your Future Alumni and Donors

Higher education institutions are sitting on a largely untapped predictor of future alumni giving (and it has nothing to do with wealth screening or campaign timing). New Gravyty research surveyed 1,058 currently enrolled U.S. college students on their digital self-service expectations, and what it reveals about current students’ future giving behavior should be on every fundraising team’s radar.

In this session presented in partnership with The Chronicle of Philanthropy, we share what students’ digital experiences tell us about their likelihood to become future donors and engaged alumni, and how organizations can use that insight to build a stronger giving pipeline before students ever walk across the stage. You’ll also hear real-world examples from partner institutions that have put this thinking into practice.

Walk away with:

• Practical strategies for building the foundation for alumni giving earlier in the student lifecycle
• A data-driven picture of how current students digital experiences shape their sense of connection to their institution and their likelihood to give back
• An understanding of which student populations are most at risk of disengaging before the first ask ever arrives