The End-of-Summer Playbook: Video Stewardship Strategies for a Stronger Fall
Donor attrition rarely announces itself. A spring giving day closes strong and then, quietly, summer happens. No touchpoints, no updates, no reason for donors to think about you until an appeal lands in September. By then, you’re working harder than you should be to re-earn attention you already had.
The fundraising teams holding onto donors through the off-season are staying in contact without always asking for something: a video from a scholarship recipient, a casual summer video of their team saying hi, a moment from a summer event that reminds donors why they gave in the first place. And they’re doing it at scale, without burning out their staff.
We’ll walk through examples of touchpoints that land best when there’s no ask attached, how to map out a repeatable summer calendar, and how to connect it all to fall giving.
What we’ll cover:
- Why the summer communication gap quietly costs you donors
- Why personalization and video is becoming increasingly important in donor stewardship
- The video touchpoints that build connection without an ask
- How to build a video stewardship calendar with triggers, timing, and ownership
- Scaling personalized outreach to hundreds of donors without losing the 1:1 feel
- How summer stewardship translates into Giving Tuesday, homecoming, and year-end results
Rachel Margolin
Customer Success Manager
