Ivy & Ocelot: Higher Ed’s Most Trusted AI Assistant, Explained

gravyty ivy & ocelot

Most campus support teams aren’t understaffed because they’re inefficient. They’re overwhelmed by volume — thousands of students asking the same questions about deadlines, financial aid, housing, and registration, often outside of office hours.

Ivy & Ocelot from Gravyty was built specifically for that problem. It’s an AI-powered virtual assistant platform that gives colleges and universities 24/7 student support across chat, SMS, WhatsApp, email, and more — with zero hallucinations, deep campus system integrations, and the institutional knowledge of more than a decade in higher education.

This post breaks down what Ivy & Ocelot does, who uses it, how it works, and how it compares to other options in the market.

What Ivy & Ocelot does

Ivy & Ocelot is a campus-wide AI engagement platform. It handles the high-volume, tier-1 and tier-2 questions that consume staff bandwidth and routes complex needs to the right people when human support is required.

Rather than a single chatbot bolted onto a website, Ivy & Ocelot deploys tailored AI assistants across every department, all governed from a centralized platform. Admissions gets a different configuration than financial aid. Housing gets a different setup than academic advising. Each assistant reflects departmental needs while sharing institutional data and oversight.

Core capabilities

  • 24/7 multilingual support across chat, SMS, WhatsApp, telephony, email, and social media
  • No-code AI agent builder — configure and launch without a developer
  • Automated content sync that refreshes every 24 hours from verified institutional sources
  • AI Search — a generative search bar that returns multimedia, institution-specific results grounded in verified content
  • Omnichannel engagement with unified analytics across every interaction
  • Role-based permissions and organizational structure for multi-department or multi-campus deployment
  • Enterprise-grade integrations with SIS, LMS, CRM, ITSM, financial aid systems, and more
  • Full compliance with SOC 2, FERPA, HIPAA, GDPR, TX-RAMP, and StateRAMP

Who uses Ivy & Ocelot

Ivy & Ocelot is purpose-built for higher education — not a generic AI tool retrofitted for campus use. It supports multiple departments, overlapping communication needs, and students who expect immediate answers regardless of the time or channel.

Admissions and enrollment

Provide instant answers to application deadlines, requirements, and next steps. Reduce application drop-off by keeping prospective students engaged through the funnel without adding strain to your admissions team.

Financial aid

Automate the most common FAFSA, scholarship, and tuition payment questions. Ivy & Ocelot’s financial aid content packs are curated and updated regularly so responses stay accurate through policy changes.

Academic advising

Offer round-the-clock guidance on course registration, degree requirements, and scheduling — so students don’t fall behind waiting for an advisor appointment.

Student services

Support housing, dining, counseling, and campus resource inquiries with consistent, accurate information across every channel students prefer.

Career services

Connect students to mentorship programs, job boards, and career readiness resources to drive post-grad engagement and outcomes.

“By implementing Ivy & Ocelot from Gravyty, we were able to deliver more personalized student experiences while all touchpoints were tracked back into our ERP and CRM. It saved our team time so we could focus more on supporting student success.”

Heather Zamojski, Assistant Vice Chancellor, Student Success Technologies, Purdue University Northwest

How Ivy & Ocelot works

Ivy & Ocelot pulls from verified institutional content — your website, your knowledge base, your campus systems — to deliver accurate, traceable answers. It doesn’t generate responses from generic internet data, which is what eliminates hallucinations and keeps answers trustworthy.

The platform has processed more than 15.6 million interactions across 1,100+ higher education institutions. That scale means the AI understands how students phrase questions, what they actually need, and how to route requests when the answer requires a human.

What makes it different from a generic chatbot

  • Higher ed–specific content library with 65+ content packs covering admissions, advising, financial aid, student success, counseling, and more
  • Hybrid AI model that combines generative AI with intent recognition trained on real higher ed interactions
  • No-hallucination guarantee — responses are grounded in verified content, not generated from scratch
  • Brand voice customization so each department’s assistant aligns with institutional tone
  • Real-time personalization using student data from integrated campus systems

Ivy & Ocelot vs. other student engagement platforms

There are several vendors competing in this space. Here’s how Ivy & Ocelot compares to two commonly evaluated alternatives:

Campus-wide student & staff engagement — admissions, advising, financial aid, housing, athletics, and more

CRM and marketing automation with virtual assistant add-on

SMS surveys and sentiment tracking only

Hybrid AI trained on 15.6M+ interactions across 1,100+ higher ed institutions — no hallucinations

Data-driven agents using institution’s own knowledgebase

AI built for sentiment analysis, not support

65+ content packs covering most higher ed departments, updated automatically

Limited — focused on admissions and marketing

Built by EdSights from student-reported data

Chat, SMS, WhatsApp, telephony, email, social media

Chat, SMS, live chat

SMS only

SIS, LMS, CRM, ITSM, financial aid, and more — API-first

System-agnostic CRM with some campus integrations

Limited two-way integrations

SOC 2, FERPA, HIPAA, GDPR, TX-RAMP, StateRAMP

Not specified

Not specified


The key differentiator isn’t any single feature, it’s depth. Ivy & Ocelot was built for higher education from the ground up, with content libraries, integrations, and a compliance framework that generic platforms can’t match without extensive customization.

About the Ivy & Ocelot launch

Ivy & Ocelot launched in October 2025, combining two of higher education’s most trusted AI virtual assistants — Ivy.ai and Ocelot — into a single unified platform following Gravyty’s merger of the three brands.

The launch marked the culmination of an integration effort that brought together more than a decade of institutional knowledge from both platforms. Together, Ivy & Ocelot represents the most advanced AI virtual assistant solution purpose-built for higher education.

Higher education is being asked to do more than ever with limited resources, and Ivy & Ocelot makes that possible. By uniting more than a decade of higher ed AI expertise into one intelligent system, we’re helping institutions deliver faster, more personalized support to students, faculty, and alumni while freeing staff to focus on the moments that matter most.”

Justin Beck, CEO at Gravyty

See Ivy & Ocelot in action

Schools like Purdue University Northwest, Penn State, and San Diego Mesa College have already seen measurable gains in enrollment yield, student satisfaction, and operational efficiency.

If your team is managing high support volume with limited staff, Ivy & Ocelot is worth a closer look.


Gravyty Launches Ivy & Ocelot, Higher Education’s Most Trusted AI Assistant

The unified solution connects every department across campuses through a single, intelligent experience

SEATTLE, Oct. 27, 2025 /PRNewswire/ — Gravyty, the leading provider of AI-powered engagement solutions for higher education, today announced the launch of Ivy & Ocelot from Gravyty, a unified platform that brings together the industry’s two most trusted AI virtual assistants for colleges and universities. The launch marks the culmination of Gravyty’s integration of Ivy.ai and Ocelot, following the merging of the three brands earlier this year. The integrated platform delivers next generation, institution-wide engagement, empowering campuses to streamline communication, automate support, and drive measurable improvements in enrollment, retention, and student success. Institutions can now deploy tailored AI assistants for every department – all powered by Gravyty’s unified platform. From enrollment management and student success to housing, IT, athletics, and advancement, each assistant is customized to departmental needs while benefitting from centralized governance and cross-campus connectivity.

The demand for AI solutions that reduce complexity and deliver measurable impacts has never been greater. Higher education faces unprecedented pressures – from staffing shortages and shrinking budgets to rising student expectations for seamless digital experiences. Ivy & Ocelot addresses these challenges by automating tier-1 and tier-2 support and providing real-time, personalized engagement across chat, SMS, phone calls, and social channels – ultimately freeing staff to focus on high-value interactions.

A Unified Platform with Key Capabilities and New Innovations

The new Ivy & Ocelot platform introduces enhanced features that merge the best of both solutions. Institutions using Ivy & Ocelot gain expanded functionality, resulting in a comprehensive, cohesive platform designed for institution-wide impact. Key features include:

  • Automated Content Sync: Refreshes every 24 hours to stay aligned with each institution’s verified knowledge sources—reducing maintenance and ensuring accuracy.
  • AI Search (formerly IvySearch): A generative AI search bar that delivers multimedia, institution-specific results grounded in verified content — no hallucinations.
  • Brand Voice: Customizable bot tone, allowing institutions to align the AI assistant’s language with the institution’s unique brand or department personality.
  • Content Packs: Curated, frequently updated modules that keep responses current – especially valuable for financial aid.
  • Organizational Structure + Permission Levels: Cross-institution visibility, role-based permissions, and scalable deployment across multi-campus systems.
  • Omnichannel Engagement: Unified support across chat, SMS, telephony, and social channels, including WhatsApp.
  • Advanced Analytics: On-demand dashboards offering deep visibility into engagement, outcomes, and ROI across enrollment, retention, and student satisfaction.
  • Enterprise-Grade Integrations: API-first architecture that seamlessly connects with third-party systems across campus including CRM, SIS, ERP, LMS, and ticketing systems, making Ivy & Ocelot the hub of the connected campus.

Delivering Measurable Impact for Institutions

Building on more than a decade of innovation in higher education, Ivy & Ocelot combines proven expertise with next-generation AI to deliver the most advanced virtual assistant solution in the industry. Purpose-built for higher education – not retrofitted from CRM add-ons or generic virtual assistants – the platform provides institution-wide visibility, governance, and analytics while meeting the highest security standards, including SOC2, FERPA, HIPAA, GDPR, TX-RAMP, and StateRAMP.

“Higher education is being asked to do more than ever with limited resources, and Ivy & Ocelot makes that possible. By uniting more than a decade of higher ed AI expertise into one intelligent system, we’re helping institutions deliver faster, more personalized support to students, faculty, and alumni while freeing staff to focus on the moments that matter most. It’s not just about efficiency; it’s about creating capacity for human connection.”

Justin Beck

CEO, Gravyty

The launch of Ivy & Ocelot marks a major evolution in Gravyty’s mission to support the full education lifecycle. Following the merger of the three companies and its acquisition of Athlete Network, Gravyty now provides the only unified engagement infrastructure supporting every phase of the student journey – from prospect to enrollment, through graduation, alumni engagement, and advancement.

For more information, please visit https://gravyty.com.