What is Gravyty?

Gravyty is a leading provider of AI-powered engagement and fundraising solutions purpose-built for higher education institutions. Gravyty helps institutions stay connected to students and alumni they serve by improving communication, simplifying support, and strengthening relationships to drive better outcomes at every stage of the journey.

With solutions for 24/7 student support, alumni engagement, fundraising and stewardship, Gravyty helps teams scale their impact, break down silos, and provide always-on support without burning out staff. 

By merging with AI-powered student support technology providers, Ivy.ai and Ocelot, and acquiring the leading student-athlete alumni platform, Athlete Network, Gravyty offers an end-to-end platform that supports the entire higher ed lifecycle. 

In this guide, we’ll break down everything you need to know about Gravyty.

Gravyty products and features

Gravyty’s ecosystem includes six products, each serving a specific purpose within the student-to-alumni experience: Ivy & Ocelot, Advance, Raise, Graduway, Athlete Network and Gratavid. Let’s take a closer look at each one.

Ivy & Ocelot

Ivy & Ocelot from Gravyty is an AI-powered engagement platform designed specifically for higher education institutions.

Ivy & Ocelot empowers higher ed administrative teams to create always-on, high-touch communication without increasing staff workload. From multilingual chatbot support to data-powered content improvements, Ivy & Ocelot helps higher education institutions like Purdue University Northwest, Penn State University, and San Diego Mesa College drive meaningful engagement, streamline support, and ultimately increase enrollment yield. 

Ivy & Ocelot from Gravyty features:

• Real-time personalization using institutional data
• Pre-built and configurable higher education-specific content
• Traceable answers without hallucinations
• 24/7 support in 100+ languages
• 30+ integrations with third party campus systems like Banner, Canvas and Salesforce

Take a tour of Ivy & Ocelot

Graduway

Graduway is an all-in-one alumni network platform that enables higher education institutions to connect with their alumni seamlessly through automated outreach, career networking, and digital engagement tools.

By integrating with existing systems, Graduway provides institutions like William & Mary a single platform to monitor alumni interactions, engagement levels, and career development. And when paired with Gravyty’s broader ecosystem—including Gratavid for personalized alumni video outreach and Advance for alumni giving—institutions can build an integrated, scalable strategy to boost fundraising outcomes.

Graduway from Gravyty features:

• Exclusive, branded community platform
• Alumni directory
• Structured & flash mentoring
• Job & internship board
• Affinity groups
• Personalized video messaging
• Built-in email and social media integrations

Take a tour of Graduway

Athlete Network

Athlete Network is a centralized platform for student-athletes and alumni designed to help athletic departments and alumni associations build strong, lifelong communities around their sports programs.

With targeted communication tools, integrated giving features, and a centralized digital home, Athlete Network helps institutions like Texas Tech scale personalized sport-specific engagement and fundraising. When paired with Gravyty’s donor engagement, automation and giving tools, athletics departments can unify their outreach and future-proof their fundraising strategy.

Athlete Network from Gravyty features:

• Exclusive community platform for athletics
• Clean student-athlete alumni data
• Modules for mentorship, mental wellness, career, and NIL
• Multiple outreach touchpoints via email, SMS, push notifications, social, and in-app
• Real-time analytics, segmentation, and outcomes
• SIDEARM integration

Advance

Advance is a digital fundraising platform designed to power giving day campaigns and year-round giving.

Advance lets higher education institutions like UC San Diego create seamless donor experiences and drive more giving through embedded payments, gamification features, built-in outreach tools, data-driven insights, and automation. By integrating with existing systems, Advance helps advancement teams work smarter, not harder, maximizing results even with limited resources.

Advance from Gravyty features:

• Branded giving experiences
• Streamlined, user-friendly donation forms with embedded payments, recurring donation options, and matching gifts
• Ambassador program tools including unique tracking links to drive friendly competition
• Integrated with personalized outreach tools like video messaging and email
• Reminders and retargeting
• Built-in analytics and dashboards

Take a tour of Advance

Raise

Raise is an AI-powered fundraising assistant designed to amplify the capacity of fundraisers to authentically engage with 4x more donors, resulting in better outcomes.

Raise helps advancement teams at schools like Wake Forest University build sustainable and scalable donor pipelines and ensures comprehensive portfolio saturation through omnichannel outreach. Raise’s smart outreach prompts, built-in video messaging, and AI-generated “first draft” donor emails help fundraisers reach the right donors at the right time, at scale.

Raise from Gravyty features:

• AI-powered donor emails 
• Strategic & targeted donor prioritization and prompts
• Donor engagement that with two-way CRM syncing
• Integrated, easy-to-use video messaging
• Smart travel plans

Take a tour of Raise

Gratavid

Gratavid is an easy-to-use video messaging tool that lets engagement and fundraising teams connect with students, alumni and donors personally and at scale with fully branded, automated, and human-centric videos.

Fundraising teams like Butler University use Gratavid to motivate donors to take action at the point of inspiration with clear calls to action and embedded giving forms. Gratavid is also a powerful tool for alumni engagement, and it’s integrated directly into Graduway for on-brand, scalable alumni outreach that gets 8x click-through rates than traditional email. 

Gratavid from Gravyty features:

• Instagram-worthy reel functionality
• Mobile app for on-the-go videos
• One-to-one and bulk email capability
• Send videos via email or text for maximum opens
• Request videos via text
• Real-time dashboards and analytics 
• Virtual backgrounds
• Branded landing pages with calls to action

Who uses Gravyty?

Gravyty products are used by higher education administration and advancement teams, as well as nonprofit fundraising organizations. From the admissions office to annual giving, the Gravyty platform is designed to support the entire student-to-alumni-to-donor lifecycle. 

Gravyty for student experience

With seamless integrations to institutional systems like CRMs, LMS, SIS and ITSM, Gravyty is purpose-built for streamlining and optimizing the student experience. 

Gravyty’s AI-powered agent and chatbot capabilities let students get instant, accurate answers to admissions, financial aid, advising, and student services questions around the clock. 

This means fewer barriers to success, reduced staff workload, and more time for meaningful one-on-one interactions between students and staff. By making essential resources accessible in real time, Gravyty helps institutions improve retention, boost satisfaction, and deliver a smoother student experience overall.

Gravyty’s alumni engagement platform, while often used by Alumni Relations teams, can support robust student Career Services programs. It integrates directly with job platforms like Handshake and Simplicity, so students can access the career development resources they need to succeed beyond graduation.

Use cases:

• Admissions – Provide real-time answers to application deadlines, required documents, and enrollment steps.
• Financial Aid – Streamline FAQs for inquiries like FAFSA deadlines, scholarships, and loan repayment.
• Academic Advising – Give students 24/7 access to advising information, degree requirements, and scheduling.
• Student Services – Answer housing, dining, and campus resource questions instantly.
• Career Services – Provide resources and mentorship for 24/7 access and career readiness.

Gravyty for alumni engagement and fundraising

To effectively engage alumni and drive fundraising outcomes, schools need a solution that can enable personalized outreach at scale.

Gravyty’s Graduway empowers institutions to create vibrant alumni networks where graduates connect, mentor, and give back. At the same time, fundraising teams can use Advance to run giving day campaigns and year-round giving, and Raise to scale authentic outreach to the right donor at the right time. Advance integrates directly with Graduway, so advancement teams can work together to solicit donations within the thriving alumni platform. Then, with the Advance + Raise integration, teams can use annual giving campaign data to fuel the donor pipeline. 

Gravyty’s video messaging tool – Gratavid – is integrated within Graduway, Advance and Raise, so it takes minutes to create memorable alumni and donor outreach for things like donation thank-yous, event recaps, and milestone celebrations. Together, these tools help institutions strengthen lifelong alumni relationships and inspire greater generosity.

Use cases:

• Annual Giving – Build and run fully branded, easy-to-use giving day pages and year-round giving forms. Automate outreach for giving days, appeals, and stewardship follow-up.
• Alumni Relations – Build vibrant online communities and connect graduates with mentoring and career services.
• Career Services – Match students and alumni for mentorship, internships, and job opportunities.
• Major Gift Teams – Prioritize prospects, personalize outreach, and scale donor engagement.
• Planned Giving – Nurture long-term relationships and deliver personalized stewardship at scale.

Gravyty for athletics

Athletic Departments are navigating unprecedented challenges: NIL pressures, compliance requirements, heightened donor fatigue, increasing alumni expectations, and athlete retention struggles.

Gravyty provides purpose-built solutions to strengthen these connections and maximize impact. Athlete Network helps student-athletes build career paths and stay connected beyond graduation, creating strong ties between athletes and their institutions. Paired with Raise and Advance, athletics teams can grow donor pipelines, tailor outreach to fans and supporters, and ensure every contribution feels valued. Ivy & Ocelot offers a 24/7 AI assistant to support recruits, donors, fans, and athletes—simplifying communication and freeing staff time. Gratavid brings it full circle by adding heartfelt, personalized stewardship, ensuring athletes, alumni, and donors feel appreciated at every step.

Use cases:

• Giving days – Advance empowers ADs to run giving days and other special campaigns to raise money for their program.
• Donor pipeline development – Raise helps ADs grow donor pipelines by leveraging AI to surface high-potential hidden donors and streamline and scale outreach.
• Stewardship – Send personalized thank-you videos to donors and fans.
• Student-athlete alumni engagement – Connect student-athlete alumni back to the program for networking and giving opportunities, and answer questions with Ivy & Ocelot. 

Gravyty for operations

Beyond student experience and advancement, Gravyty helps higher education institutions improve operational efficiency across departments. Ivy & Ocelot from Gravyty uses AI + automation to streamline HR, finance, and procurement processes by answering FAQs and routing requests instantly. This reduces administrative overhead, speeds up response times, and frees up staff to focus on strategic work. 

By removing bottlenecks and creating consistent support, Gravyty helps operations teams deliver better service with fewer resources.

Use cases:

• HR – Answer common employee questions about benefits, payroll, and policies, reducing routine inquiries for HR teams.
• Finance – Provide instant guidance on expense reporting, reimbursements, and budget-related FAQs, helping faculty and staff resolve issues quickly.
• Procurement – Streamline vendor inquiries, purchase requests, and compliance checks with chatbot assistance, improving turnaround times and efficiency.

What do people say about Gravyty?

Used by more than 2,750 institutions and nonprofit organizations, Gravyty is a trusted partner in powering connected student, alumni and donor journeys. Teams who use Gravyty consistently report: 

• better student support
• increased alumni and donor engagement
• more dollars raised

Here are what teams are saying about Gravyty:

Frequently Asked Questions about Gravyty

What are the pricing and packaging options for Gravyty products?

Pricing depends on institution size and needs. We’d love to connect to provide you with a solution and budget that works for you. Contact our Sales team today to get a personalized demo and quote. 

What makes Gravyty’s AI-powered fundraising tools different from EverTrue or GiveCampus?

Gravyty offers an AI-first, all-in-one ecosystem that spans fundraising, alumni, athletics, and student support, so it provides a more holistic approach to increasing institutional outcomes. See a full breakdown of what makes Gravyty products different than EverTrue and GiveCampus.

Is Gravyty a CRM?

No. Gravyty’s products seamlessly integrate with leading CRMs like Ellucian, Team Dynamix, Salesforce, Raiser’s Edge, and Slate to enhance – not replace – existing systems. 

How does Gravyty integrate with my current systems?

Gravyty syncs to the most common platforms, including CRMs, SIS, LMS, and social media platforms through APIs and plug-and-play integrations with the most widely used CRMs and data platforms.

Where can I find Gravyty reviews?

We love hearing from our customers! See our case studies to see how peers have used Gravyty solutions, or explore review sites like G2.